Most airliners are struck by lightning at least once a year, according to the National Weather Service. It's less common that such an incident is caught on video.
15.02.2024 - 19:37 / skift.com / Dennis Schaal
Expedia Group has pulled a Vrbo ad in Canada because its use of a traditional Newfoundland and Labrador folksong triggered a backlash.
The Vrbo Relax/Rooster ad, which premiered February 4 during the Grammy’s but got more attention over Super Bowl weekend, used the folksong I’se the B’y as its theme.
The Newfoundland provincial government and Hospitality Newfoundland and Labrador bothreportedly demanded that Expedia remove the ad because they felt the use of the folksong disparaged the community and its culture.
The ad was meant to take a dig at competitor Airbnb – without naming it – suggesting that stays were different than advertised.
Steve Crocker, minister of Newfoundland’s Department of Tourism, Culture, Arts and Recreation, issued a statement earlier in the week requesting that Vrbo remove the ad from TV and YouTube.
“Given the importance of this song to us, I think we do have the right to ask them to remove it or change it,” said Deborah Bourden, chair of Hospitality Newfoundland, the tourism board.
Newfoundland’s Department of Tourism did not immediately respond to a request for comment.
Expedia subsequently told Bourden that the ad is no longer running in Canada, according to a source familiar with the matter.
“The spot pokes fun at our competition, not anyone in Newfoundland,” an Expedia Group spokesperson said Thursday. “This is one of several ads in this campaign.”
Airbnb declined to comment on the issue.
Using the same folksong, Newfoundland and Labrador Tourism created its own ad that touts the attractiveness of the region. Ad agency Target Marketing created the ad for the tourism board.
Most airliners are struck by lightning at least once a year, according to the National Weather Service. It's less common that such an incident is caught on video.
Alaska Airlines announced a new partnership with Expedia designed to create a one-stop portal to book dream adventures, dubbed Alaska Vacations.
More than four years after Airbnb pledged to verify all of its listings, the company said Monday it will soon have nearly 1.5 million verified listings, and that badges will be pinned to listings that have completed the process.
This spring, grab your binoculars and join The BC Bird Trail in celebrating the start of another amazing birdwatching season. As millions of migratory birds return to British Columbia, bird enthusiasts of all ages and experience levels have the incredible opportunity to observe these remarkable creatures complete another annual migration.
Under this partnership, BLS International will play a pivotal role in managing Hungary’s visa processing operations, optimizing efficiency, and enhancing the overall experience for applicants.
Following the succession from Peter Kern to Ariane Gorin, Expedia Group taps two long-time Expedia veterans to lead newly formed operating divisions.
Lynx Air served 18 destinations, including 11 in Canada, six in the United States, and one in Mexico.
The online travel company, which also owns brands such as VRBO and Hotels.com, said that it was committed to “restructuring actions” that resulted in the layoffs.
Expedia Group’s Q3 2023 data indicated that traveler confidence remained high as people continued to travel for events and planned short- and long-term trips.
March Break is one of the busiest travel times of the year and families across North America are getting ready to explore the world. Often referred to as Spring Break, with kids out of school it’s the perfect time to plan a fun family getaway and make lasting memories. Time off for students in North America varies by schools and regions but typically happens in March. Canada is the world’s second largest country as well as one of the most beautiful. From exploring nature, finding hidden gems, taking an unforgettable road trip, to touring vibrant cities, there are thrilling activities and unique experiences from coast to coast in the Great White North. Here are three ideas for an unforgettable March Break with kids in Canada.
Intrepid Travel has been driving tourism back to Moroccan villages impacted by the September earthquake.
In the autumn of 1897, after gold was discovered in the Klondike, my English great-grandfather rode out from a cattle ranch near Edmonton, Alberta, to make his fortune. It was late in the season. He traveled with three Americans, eight pack ponies, a Winchester rifle, a tin billycan for tea, a Dutch oven for making bread, a goatskin coat, and a few light mining implements. But the snowfall was heavier than expected, which made the ground treacherous for the horses. When his companions decided to sit out the winter with some fur trapping, my great-grandfather sold his share of the ponies for sled dogs and hired an Indigenous tracker instead. His pace picked up, but the weather deteriorated. When supplies got dangerously low, he suggested to his tracker that they eat the dogs. Eventually, he was forced to return to England empty-handed. His diary, however, survived.