HotelREZ and Sabre agree to renew decade-long technology partnership

03.04.2024 - 12:22 / traveldailynews.com / Theodore Koumelis

Enhancing HotelREZ’s own connectivity and other solutions, the SynXis Platform empowers hotels to distribute their rates and inventory across more than 600 online channels globally. Built
on flexible, reliable technology, it allows hotels to control their brand experience and deliver an excellent user experience, converting shoppers into guests.

SOUTHLAKE, TEXAS and LONDON – Sabre Corporation, a leading software and technology provider powering the global travel industry, announced the renewal of the longstanding technology partnership between HotelREZ, one of the world’s largest and fastest growing hotel representation companies, dedicated to connecting independent properties with bookers worldwide, and Sabre Hospitality. This renewal reaffirms HotelREZ and Sabre’s mutual commitment to leveraging both companies’ strengths, combining Sabre Hospitality’s cutting-edge technology with HotelREZ’s unparalleled representation services.

This renewal marks the continuation of the partnership, utilizing Sabre Hospitality’s comprehensive suite of products, including Sabre Global Distribution System (GDS), SynXis® Booking Engine, and Channel Connect, to enhance HotelREZ’s extensive range of hospitality solutions across more than 2,500+ customers. Both companies’ broad portfolio of hospitality solutions empower hoteliers to create and deliver a unique and differentiating guest experience based on their specific brand.

“It’s essential to deliver both exceptional technology to our hotel customers to enhance revenue generation opportunities for their properties, whilst optimizing their use and potential through
global representation and demand generation,” said Mark Lewis, CEO and founder of HotelREZ. “Sabre’s advanced technology and customer-centric approach aligns seamlessly with HotelREZ’s vision and roadmap solidifying our collaborative partnership.”

By leveraging Sabre’s technology solutions, HotelREZ customers will benefit from Sabre Hospitality’s SynXis Platform and distribution technology to promote their content to hundreds
of thousands of travel agents globally. In addition, HotelREZ customers will have access to Sabre’s SynXis Booking Engine, which offers a simple booking process to help hotels convert shoppers
into guests while maintaining full control of their customer relationships and upselling with merchandising. This collaboration provides hoteliers with solutions that enable them to maximize
revenue and operate more efficiently.

“Global hospitality providers, such as HotelREZ, require access to robust technology solutions coupled with an expansive network of distribution channels to effectively reach customers and
drive conversions,” said Frank Trampert, senior vice president, global managing