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25.08.2023 - 13:32 / skift.com / Rashaad Jorden / Art
Skift Research reported in 2013 that the role of hotels had evolved along with a booming interest in experiential travel. A growing number of hotels were promoting themselves as a travel experience instead of simply a place to sleep.
The “Rise of Local in Hospitality” report examined how hotels were partnering with popular businesses to establish a deeper relationship with communities. In addition, hotels were organizing more special events on and off their properties.
Here are some of the ways hotels are using local themes today to appeal to travelers.
Featuring local artists is one key way. “(Hotel art) can be an essential way to celebrate what is going on locally, especially for travelers, who get an entry point into what’s happening locally,” said Mia Nielsen, the art curator at The Drake in Toronto, in an August 2018 Skift article. “There are real opportunities to build audiences at a local level through art.”
The Hotel Dryce, in Fort Worth, Texas, is using art to give a platform to overlooked communities. It displays artwork featuring Black and Hispanic ranch hands, two groups that represent more than a quarter of U.S. cowboys.
“I’m looking for opportunities to build voices for those who haven’t always had them,” Hotel Dryce co-owner Jonathan Morris said in a June 2022 Skift article.
“Historically in Fort Worth, I don’t think people of color — people like me — have always been represented or felt included or welcome. I want to be a space for those people.”
The Kimpton EPIC Hotel in Miami has gone even further, launching an artist-in-residency program that showcases works and is open to the public. Each exhibitor commits to a platform linked to diversity and inclusion.
General Manager Ericka Nelson said the hotel — as well as Kimpton’s other Miami properties — has launched similar campaigns with local artists and musicians for other occasions, including Black Music Month in June, in partnership with the Miami Convention and Visitors Bureau.
How does Kimpton select the artists and musicians?
“We want to make sure that they represent diversity,” Nelson said. “Then when we’re looking at artwork, we want to see what matches the design of our properties and see what engages best with those personalities. And we match them up with whichever property seems to make the most sense and the local community that’s surrounding each one of those properties.”
It’s tough to measure the impact on the business, but Nelson sees the benefit: “People in our communities like knowing that we’re supporting local.”
Skift highlighted Kenya as a destination where hotels are increasingly promoting the opportunity to eat local food at their restaurants, with hotel food and beverage becoming a more important
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The path, more of a faint depression in the field I had just crossed, disappeared into a wood: yes, I could see an opening in the vegetation. The day before, I had left the official walking route of the Via Francigena, an ancient pilgrimate route from Canterbury to Rome, to stay at a B&B that was highly rated and affordable. Early next morning, after stuffing my pockets with the breakfast my hostess had set out for me, I cracked open the massive gate in the wall surrounding the little country compound and sneaked through.
Birch Selsdon, once an historic estate and golf course, covering 200 acres on the outskirts of London, is now a hip new hotel, a much anticipated followup to sister property Birch Cheshunt, which opened three years ago. It’s a great blend of classic and contemporary elements, providing a serene retreat, surrounded by natural beauty. Like the Cheshunt hotel, this peaceful escape from the city's hustle and bustle is a short drive or train journey from London but feels like the middle of the countryside once you arrive.
It’s time for the wine harvest in Tuscany and I am vexed. As a tenured Lazioi lover, I don’t want to like this region but it’s impossible not to be captivated by the gorgeous landscapes, tradition of hand picking and an incredible artistic heritage. Here’s a secret, Tuscany, known for its sundrenched vineyards, Medici villas and Michelangelo, is also home to innovative wineries that curate captivating collections of modern and contemporary art.
Good morning from Skift. It’s Thursday, September 7. Here’s what you need to know about the business of travel today.
TikTokers are documenting chaos at Burning Man festival after flooding left thousands of attendees stranded on-site.
Hugging the Andes mountains, Southern Peru continues to celebrate its age-old customs and traditions. Cities like Cusco, Puno and Arequipa proudly preserve ancient festivals and culinary techniques (think masked paraders paying homage to the Sun God and ceramic pots stacked on wood-fired ovens), making each an extraordinary destination for travelers craving authentic experiences.
No country in Asia, and possibly the world, is such a kaleidoscope of as Malaysia.
Rio de Janeiro offers easy access to mountains, beaches, and forests. From incredible museums, amazing nightlife, and unforgettable events like Carnival and New Year’s celebrations, to outdoor activities such as hiking, biking, zip lining, and surfing – Rio de Janeiro provides an unforgettable experience. It is also home to some of the world’s most unique and delicious cuisine, as well as a vibrant culture that can be found in its colorful architecture and lively street life. These Rio de Janeiro Airbnbs put you in the heart of the action.
Orlando is gearing up for an extraordinary autumn filled with Halloween thrills and fall festivities. With 93 days of frightful scares and family-friendly fun at theme parks and attractions, savory culinary experiences and vibrant cultural celebrations throughout the destination, Orlando presents an exceptional lineup of fall events for visitors of all ages. “From experiencing a taste of our dining scene at a discounted price to the Halloween thrills that you can only find in the Halloween Vacation Capital, Orlando offers something for every traveler this fall,” said Casandra Matej, president and CEO for Visit Orlando. “Lively local events, ranging from our local LGBTQ+ pride celebration to our Hispanic heritage celebration, round out the diverse offerings.”
Moving away from mundane heritage walks, Eesha Singh, co-founder of No Footprints, brings a new take to storytelling through tour experiences.
Prepare to be inspired, educated, and entirely captivated by the Dutch charm.