How Important Is Google Travel to Google?

25.08.2023 - 13:07 / skift.com / Royal Caribbean / Jason Clampet

It was the first big week of earnings this season, with numbers out of Accor, Google, Hilton, Southwest, Wyndham, and Royal Caribbean. They were, for the most part, upbeat – Hilton’s CEO said, “We had the best booking quarter in our history, ever.” One note: Google Travel was low on Google’s priorities.

You can follow those headlines, and more, below. And you can hop over to the new Skift Travel News Quiz to test your knowledge of it all. We think it’s a fun way to review the week, but we’ll let you be the judge.

Google Travel Is Not Named Among Alphabet’s Key Priorities
Google’s key priorities are artificial intelligence, retail, and YouTube. Travel is still an important vertical — it’s just not a top focus. More: Google Hotels and Google Flights Stir Bipartisan Flack

AI Travel Tools Are Getting Better: We Tested Two
Some generative AI tools for travel booking are getting more impressive, and some are not.

Accor’s Ennismore Reveals No-points, Paid Membership Called ‘Dis-loyalty’
Turning conventional on its head appears to be the blueprint for Ennismore’s approach to hospitality, with its new loyalty program focused on lifestyle design and spreading revenue beyond its hotel rooms. More: Accor’s Profit Soared on Rebound Across Regions and Hotel Types

Sonder Unveils New Hotel Collection
Today’s edition of Skift’s daily podcast looks closer at Sonder’s first sub-brand, Ennismore’s first loyalty program, and India’s outbound volume. More: Sonder Proposes Reverse Stock Split to Stay Listed on Nasdaq

Trip.com Releases Upgraded Trip Planning AI Chatbot
Trip.com beat its biggest competitors in the West with the release of a generative AI chatbot early this year, and the company beat them again with its first major chatbot upgrade.

Expedia in Deal to Power Walmart Travel
Walmart is a giant retailer but it’s possible Hopper was a more meaningful client for Expedia. At any rate, Walmart is potentially a significant win, and at least it isn’t a competitor.

Hilton Hotels Sees No Slowdown in Travel Surge
Slowdown? What slowdown? Hilton sees the boom rolling on. In other news, the company said it would add a hotel brand in the “luxury lifestyle” segment in the next year or so.

Women’s World Cup Ignites Aussie Tourism Surge, Led by U.S. Visitors
After years of strict lockdowns, Australia has a run of international sporting events which will support the nation’s tourism return.

Hopper Shows No Quit After Expedia Breakup
Hopper is just fine with its fintech strategy – despite the Expedia breakup – confident in the value of its products and features, and ready to explore new relationships in the travel industry.

Southwest Airlines’ Former CEO Gary Kelly Was Right About the Corporate Travel Recovery
Southwest is rejigging its