Two of the trendiest hotels in New Orleans are now affiliated with Hyatt, but World of Hyatt members will have to wait just a bit longer to fully enjoy loyalty perks.
28.06.2024 - 16:39 / skift.com / Mark Hoplamazian / Sean Oneill / Hyatt Hotels
Hyatt has bought the “me and all hotels” brand from Germany’s Lindner Hotels, a minor expansion of its European portfolio. The deal for the lifestyle hotel brand, which closed Friday, adds a 29th brand to Hyatt’s collection of hotel, resort, and timeshare brands.
Adding a brand with a core German following helps Hyatt, which has weak contacts there. Hyatt will now be able to bring Me and All Hotels guests into its loyalty program. It will also give Hyatt customers more places to stay in Germany, offering new locations to its 46 million loyalty program members, said Felicity Black-Roberts, SVP development EAME.
Hyatt also hopes the move will enhance the cross-selling of its all-inclusive resorts in Greece, Spain, and Bulgaria. The idea is that while guests stay at Me and All Hotels and through post-trip emails, Hyatt would have the opportunity to pitch their all-inclusive properties to them as a great spot for their next vacations.
Germany is the number-one feeder market for the Balearic Islands and the number-two feeder market for the Canary Islands, where Hyatt has built up an all-inclusive resort presence since its 2021 acquisition of the all-inclusive resort company Apple Leisure Group in a $2.7 billion deal.
In 2022, Hyatt entered an exclusive strategic marketing deal with Lindner Hotels, a family-run German business. It added about 30 hotels across seven European countries to the Hyatt brand portfolio and its World of Hyatt rewards. Me and All Hotels was a brand that was part of that deal.
Until now, Me and All Hotels was still owned by Lindner but was marketed under the JdV by Hyatt soft brand, a collection of independent hotels.
This deal makes Me and All Hotels a standalone entity in Hyatt’s lifestyle hotel portfolio, which has grown fivefold in room count since 2017.
The Me and All Hotels brand properties are all centrally located in cities and feature lobbies with furniture, food-and-beverage offerings, and eye-catching furniture.
By 2025, lifestyle hotels are expected to make up 23% of the hotel development pipeline worldwide, according to STR.
Over the past decade, lifestyle hotel average daily rates achieved a $33.60 premium over non-lifestyle hotel average daily rates, STR reported.
Between 2018 and 2023, the compound annual growth rate of revenue per available room at lifestyle hotels has exceeded that of all other branded hotels by approximately 50 basis points, STR said.
Hyatt’s Mark Hoplamazian said fostering human connections will drive the group’s growth. But he said the hotel company has learned from digital innovation, such as how his team applies software development techniques to create brands. Fascinating.
What am I looking at? The performance of hotels and short-term
Two of the trendiest hotels in New Orleans are now affiliated with Hyatt, but World of Hyatt members will have to wait just a bit longer to fully enjoy loyalty perks.
WHY IT RATES: World of Hyatt members will soon be able to have more choices when they book accommodations in New Orleans, both part of the Independent Collection of brands. — Lacey Pfalz, Associate Writer, TravelPulse
Delta Air Lines is ushering in a new era with the opening of its first Delta One Lounge.
After years of anticipation, the day has finally come — Delta's first business-class-only lounge is ready for its big debut.
Oyo has announced the launch of its first luxury hotel, the Palette Royal Reflections Hotel and Spa, in Dubai. The opening marks a significant step in Oyo’s strategy to expand its premium offerings, driven by the increasing demand from Indian tourists for high-end accommodations in the region.
The Four Seasons Hotel New York, which has been closed since the start of the pandemic, will reopen this September.
Greece just keeps getting better and better — especially for Hilton Honors loyalists looking to visit Athens.
The Happiest Place on Earth will be connected to Big Ben via new nonstop flights on Delta Air Lines.
Summer is officially here, and Australian airline Qantas is celebrating with a sale that has big savings on trips down under.
Artificial Intelligence (AI), the latest global phenomenon, was a major focus at the Caribbean Tourism Organization’s (CTO) Caribbean Week in New York, where a Ministerial forum looked at leveraging AI for tourism development. During the discussions, Minister of Tourism, Hon Edmund Bartlett highlighted that this technology will be the new frontier for Caribbean tourism and must be harnessed properly to enable more seamlessness within the industry.
UK-based startup Global Airlines, which planned to begin flying Airbus A380s between New York and London as early as summer 2024, is already delaying its launch to 2025.
It just got easier to visit «The Big Easy» from the West Coast.Alaska Airlines recently announced new direct service connecting their popular Portland, Oregon hub to a new destination, New Orleans, Louisiana. Travelers seeking this route on Alaska currently have to connect through Seattle, and the flight can take as long as nine hours. The new, direct flight will only take four hours and 25 minutes.