It may be the heart of summer, but JetBlue is already looking ahead to fall, and putting one-way flights on sale starting at just $39 to celebrate.
27.07.2023 - 18:27 / smartertravel.com
On March 1, Hyatt’s Gold Passport program will become World of Hyatt. Whether the change amounts to the introduction of a wholly new program or just a revamp of the existing program is more a matter of semantics than of substance. However how choose to look at it, though, the program is changing. And, according to many Hyatt loyalists, the change is not for the better.
As with the legacy airlines’ transition to revenue-based schemes, designed to disproportionately reward their highest-profit customers, Hyatt’s new scheme is aimed squarely at the company’s best customers, rewarding them more generously even as average travelers get less. The rich get richer.
On World of Hyatt’s earning side, the rates remain the same: members earn 5 base points per $1, plus bonus points for elite members. Base points, which qualify for elite status, are only earned for hotel spend. All other points – including those earned through promotions, for elite membership, and for Hyatt credit card spend – are considered bonus points, and won’t count toward earning elite status.
On the program’s redemption side, the number of points required for award stays will remain the same as well.
Related:Wallet Watch: Las Vegas Resort Fees Will Rise on March 1The most prominent change is a redesign of the elite program, including the addition of a third elite tier. In place of the current Platinum and Diamond levels, the revamped elite program will be structured as follows:
Discoverist – 10 Qualifying Nights or 25,000 Base Points Explorist – 30 Qualifying Nights or 50,000 Base Points Globalist – 60 Qualifying Nights or 100,000 Base PointsA major difference in the new scheme is the elimination of stays as qualifying criteria, and the addition of points thresholds. The net effect will be that most customers will have to stay more often, and spend more money, to earn meaningful elite perks.
With around 600 properties in its network, versus thousands for Hilton, Marriott, and InterContinental, it’s already more difficult for travelers to keep their stays within the Hyatt ecosystem. These changes will be mostly irrelevant to occasional travelers, who have no hope of reaching elite status anyway, and slightly positive for road warriors, assuming they can qualify for Globalist status by logging 60 nights. The most disadvantaged will be those in the middle.
Hello (Goodbye?), World of Hyatt
Yesterday, Jeff Zidell, Hyatt’s VP Gold Passport, posted a heads-up on FlyerTalk, reminding Hyatt customers that World of Hyatt will replace Gold Passport next week, and sharing the company’s positively utopian vision for the new program:
Supporting that vision will be what Zidell called an anthem spot, a 60-second Hyatt ad set to run during this Sunday’s
It may be the heart of summer, but JetBlue is already looking ahead to fall, and putting one-way flights on sale starting at just $39 to celebrate.
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Following is our regular summary of the latest travel news and best frequent traveler promotions reviewed during the past week.
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