In this episode of the Skift India Travel Podcast, Asia Editor Peden Doma Bhutia sits down with Mahesh Iyer, managing director and CEO of Thomas Cook India, to explore how the company is strategically adapting to the evolving preferences of Indian travelers. The discussion delves into the shifting dynamics of India’s travel landscape and how Thomas Cook is positioning itself to meet these new demands.
IATA Endorses ASTA’s Verified Travel Advisor Certification
06.08.2024 - 20:09 / travelpulse.com / Laurie Baratti
The International Airlines Travel Agent Network (IATAN) has adopted the American Society of Travel Advisors’ (ASTA) Verified Travel Advisor (VTA) certification as an officially recommended option within its agency accreditation process.
This new endorsement will enable travel advisors holding the VTA designation to bypass the IATAN's Errors and Omissions (E&O) Insurance policy requirement. IATA’s recognition of ASTA’s VTA represents a significant watershed in the program’s evolution.
“For decades IATAN and ASTA have worked collaboratively in support of airline and travel agency industries,” said Mark Meader, ASTA’s SVP of Industry Affairs and Education. “The VTA certification continues to gain recognition, momentum, and importance. IATAN’s validation of the credential is a vote of confidence and trust, and will ensure the program’s continued success.”
Dedicated to promoting professionalism, setting equitable business standards and providing economical solutions for the U.S. travel industry, IATAN views this partnership as a strategic alignment with ASTA’s educational objectives. The integration of ASTA’s VTA certification underscores an unwavering commitment to these two organizations’ shared goals and values.
ASTA’s VTA certification is distinctive for its rigorous focus on upholding ethics, professionalism and trust responsibility. Earlier this year, ASTA streamlined the initial coursework needed for the certification, focusing on ethical standards, judicial issues, and regulatory conformance.
This certification aims to boost the credibility of travel advisors and instill greater consumer confidence by establishing a reference point for reputable, dependable and responsible advisory practices.
Travel advisors are encouraged to pursue the VTA certification to enhance their professional credibility and broaden their expertise. For more information on how to become a verified travel advisor, visit ASTA.org/VTA.
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