Ambitious plans for a permanent human habitat under the ocean have been announced by ocean technology and exploration company, DEEP.
25.08.2023 - 13:29 / skift.com / Adam Stacey
Academy Award winning actor Penelope Cruz is set to take to the skies in the latest global ad campaign for Emirates, having been announced as the airlines newest brand ambassador.
Scheduled to launch in the Summer of 2023, the Fly Better campaign will be showcased in both English and Penelope’s native language of Spanish, having been brought to life by double Oscar-winning director Robert Stromberg.
Focussing in on the campaigns key message that Cruz was quoted to be ‘thrilled to partner with Emirates after years of traveling with them on some of the most special trips in my life.
Following in the footsteps of Jennifer Aniston, the campaign sees Cruz taking advantage of all that flying with Emirates has to offer, from taking a shower in the clouds to staying up to date with her favourite football team.
“Emirates is all about Flying Better, where the journey to your destination matters as much as the place itself,” said Richard Billington, Emirates’ senior vice president of brand and advertising.
“We take care of every detail in the Emirates experience and wanted a brand ambassador who reflects the Emirates brand – it needed to be someone classy, stylish, and having modern global appeal. Penelope was the perfect fit.”
Ambitious plans for a permanent human habitat under the ocean have been announced by ocean technology and exploration company, DEEP.
Although I don't particularly mind driving and enjoy a good road trip, I prefer to avoid congested highways (such as I-95) and love any opportunity to travel by train. So it's not surprising that I'm a big fan of the Auto Train, an Amtrak route unlike any other.
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A housing shortage, rising home prices and prohibitive interest rates are putting a spanner, or a wrench, in the housing market. But, as a result, the ease of renting over home-ownership is making developers of build-to-rent projects an ally to the short-term rental industry.
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