Campaign tips

Partnership with local Oklahoma artists and creators to produce stop-motion animation campaign drives tourism economic impact, investment in the state

The WTTC, in partnership with IC Bellagio, launches the Community Conscious Travel campaign, promoting sustainable tourism and empowering communities to balance tourism with environmental stewardship.

The World Travel & Tourism Council (WTTC) together with IC Bellagio and Members of the private Travel & Tourism sector, has launched a new consumer focussed initiative helping travellers understand how they can discover the world sustainably.

Trivago’s first AI-infused TV ad didn’t play well in Latin America so the Germany-based hotel price comparison site curtailed marketing investments in the region.

On April 22, Snickers, a subsidiary of Mars Inc., launched its "Hungry Skies" campaign. 

Marriott International has dressed one of its top general managers as Lawrence of Arabia to promote its new resort along the Red Sea. Nujuma, A Ritz-Carlton Reserve is expected to be the most expensive hotel ever operated in Saudi Arabia – commanding rates of more than $3,400 a night when it opens on May 26.

Good morning from Skift. It’s Wednesday, April 17. Here’s what you need to know about the business of travel today.

California recently branded itself as the “Ultimate Playground.” That was a pivot away from “Dream Big,” the branding it used for over a decade. 

As excitement builds for the NFL Draft, Detroit is trying to entice football fans to get off the couch to explore the city.

Celebrity Cruises is launching a new brand positioning and brand identity with the tagline “Nothing Comes Close.”

‘Visit Gibraltar’ the marketing arm of the Gibraltar Tourist Board is rolling out a new logo and identity as a fresh interpretation of the destination and the cultural heritage it represents.

Customers flying with easyJet over the Easter holiday period have the opportunity to raise funds with easyJet cabin crew collecting donations onboard around 40,000 flights

Driving change for inclusive travel experiences. 

With more than 90% of airline pilots being men, the campaign targets female audiences to encourage more women to join the profession

Is British Airways’ new ad campaign a masterclass or a missed opportunity? It’s a question that’s had the industry talking over the Easter weekend.

The city of Miami Beach is enforcing stricter rules when it comes to visitors heading to the popular spring break destination this year.

The State Agency for Tourism Development of Ukraine (SATD) has unveiled a new campaign entitled “We Are Here: Brave Hearts of Ukraine” during the ITB Congress in Berlin.

Visit Finland has hired a special new influencer to promote a new marketing campaign.

With about 950 properties across over 220 cities and counting, Ascott will be offering Unlimited Opportunities, Unlimited Choices, Unlimited Freedom, and Unlimited Good, to springboard to next chapter of growth as a global hospitality company.

Visit California is reintroducing itself globally with a new $32.8 million tourism rebranding campaign – its first in a decade — on March 4. 

Saudi Arabia has launched a global brand campaign for its cultural tourism site AlUla, home to ancient ruins and a growing list of luxury hotels. The “Forever Revitalising” campaign has been produced in six languages with events in Dubai, London, New York, Paris, Shanghai, and Mumbai.