Internova Travel Group, a network of travel agencies owned by private equity firm Certares, plans to expand its investments in the luxury space. That will help give its more than 100,000 travel advisors more boutique hotel offerings and packages to offer customers.
IDEAS: Swedish Ad Company Creates ‘Skin-Friendly Travel Agency'
11.10.2023 - 03:59 / skift.com / Adam Stacey
A Swedish advertising firm has created a ‘skin-friendly travel agency’ to combat the rising number of skin cancer cases in Sweden.
The ‘Shadecation’ campaign, created by Wenderfalck on behalf of Sweden’s largest pharmacy, Apotek Hjärtat, aims to inspire Swedes to adopt healthier sun habits and challenge the way they approach their time in the sun.
Originally featured on Ads of the World, the campaign video highlights that cases of skin cancer are up 100% over the last 20 years in Sweden – making the country the third most affected globally – which prompted the team to ‘inspire Swedes to spend their summer holiday in the shade and out of the sun.’
A post shared by Wenderfalck (@wenderfalck)
The cornerstone of the campaign is the ‘world’s most skin-friendly travel agency’, which showcases Sweden’s shadiest destinations. The campaign also features a number of experiential activations, including transforming Apotek Hjärtat pharmacies into travel agencies and an outdoor media campaign.
You can take a look at the campaign website here (with a little help from Google Translate) and view the original campaign video on Ads of the World here.
Skift Ideas uncovers the most creative and forward-thinking innovations happening across travel. We celebrate innovation through our Skift IDEA Awards and hear from leaders on our Ideas podcast.
You can listen and subscribe to the Skift Ideas Podcast through your favorite podcast app here .
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