Advertising tips

Advertising costs on TV and other mediums are to going to go up this fall as the America’s presidential campaign swings into full gear – and that will impact tourism marketers, too.

When it came down to it, Google didn’t want to anger its core customers — advertisers — and this week announced it won’t phase out third-party cookies in its Chrome browser as planned.

Viator unveiled its latest brand campaign with two new video ads on Monday. The online travel agency for travel experiences takes aim at common travel planning disasters and uses a catchphrase theme of “Regret Less. Do More.”

If there were any sizzle about Tripadvisor in recent years, it came from its fast-growing tours and activities brand, Viator, which launched a national ad campaign in November.

Don't visit Oslo. That's what the city's new tongue-in-cheek marketing campaign declares.

Passengers aboard a United Airlines flight may start noticing personalized advertisements whenever they try to watch a movie or TV show on the seat-back screens. 

Early in 2020, Airbnb diverted about $800 million in spend on performance marketing — mostly Google keyword advertising — and tilted more toward marketing its brand in avenues like video, social media and public relations.

Trivago’s first AI-infused TV ad didn’t play well in Latin America so the Germany-based hotel price comparison site curtailed marketing investments in the region.

About five months after debuting a global ad campaign that used AI to enable its pitchman to speak in multiple languages for different markets, Trivago is testing new commercials in the U.S.

Tim Williams, the Texas-born actor who played the Trivago Guy didn’t know he’d been replaced until he saw a new Trivago commercial last December.

Wisconsin has been trying to lure tourists with more than just cheese and beer in a national cable ad — the state’s first — that plays off the reality show Top Chef.

Sponsored listings on Expedia.com and Hotels.com are a “significant” portion of Expedia Group’s advertising business, and the company is considering ways to launch them for the first time on its vacation rental platform Vrbo, as well.

Trivago has brought back a key executive from its December 2016 IPO – there are now four leaders from the old guard running the Germany-based hotel metasearch outfit.

In one 5-second TikTok from Booking.com, a woman who planned a marriage proposal on an upcoming trip faints when she learns her partner has broken up with her.

One of the knocks on Tripadvisor a decade ago was that it was too dependent on its two largest advertisers, Expedia and the Priceline Group.

Hyatt’s luxury lifestyle brand, Andaz, launched a brand awareness campaign in November called Be Like No One’s Watching. The campaign illustrates the many challenges and opportunities that hotel groups face as they market brands in today’s noisy media ecosystem. So Skift checked in to see how it’s been going.

In May 2022, Marriott launched the Marriott Media Network: The goal had been to let non-hotel marketers place ads on the company’s website and app, its marketing messages to guests, and eventually on in-room TVs and digital screens in lobbies.

A revamped Trivago Guy campaign, this one using just one actor whose monologue is powered by AI, is getting a mixed reaction in the 20 or so markets it’s running in around the world.

With competition getting more intense in performance marketing channels, Germany-based metasearch company Trivago saw its fourth quarter profits nosedive.

Vrbo took some not-so-veiled shots at the quality of properties one might get from Airbnb in two commercials that ran in the pre-game and NFL divisional championship games Sunday.

Booking.com is back for the third year in a row with a Super Bowl commercial, this time in 2024 with the ad starring Tina Fey and Glenn Close. The commercial has cameos from actors Jane Krakowski and Jack McBrayer, both with credits, as well.