Advertising tips

Tina Fey and Glenn Close Star in Booking.com Super Bowl Commercial - skift.com - city Amsterdam - Usa - San Francisco - state Wyoming - city Kansas City
skift.com
09.02.2024

Tina Fey and Glenn Close Star in Booking.com Super Bowl Commercial

Booking.com is back for the third year in a row with a Super Bowl commercial, this time in 2024 with the ad starring Tina Fey and Glenn Close. The commercial has cameos from actors Jane Krakowski and Jack McBrayer, both with credits, as well.

Tripadvisor Isn't as Dependent on Its 2 Biggest Advertisers Anymore - skift.com
skift.com
26.02.2024

Tripadvisor Isn't as Dependent on Its 2 Biggest Advertisers Anymore

One of the knocks on Tripadvisor a decade ago was that it was too dependent on its two largest advertisers, Expedia and the Priceline Group.

Andaz Brand Campaign: Story of Hyatt's Luxury Lifestyle Hotels - skift.com - city Mexico City - city Prague - city Scottsdale
skift.com
18.02.2024

Andaz Brand Campaign: Story of Hyatt's Luxury Lifestyle Hotels

Hyatt’s luxury lifestyle brand, Andaz, launched a brand awareness campaign in November called Be Like No One’s Watching. The campaign illustrates the many challenges and opportunities that hotel groups face as they market brands in today’s noisy media ecosystem. So Skift checked in to see how it’s been going.

Marriott's Ad Network: Slow Rollout for Plan to Target Hotel Guests - skift.com - Marriott
skift.com
11.02.2024

Marriott's Ad Network: Slow Rollout for Plan to Target Hotel Guests

In May 2022, Marriott launched the Marriott Media Network: The goal had been to let non-hotel marketers place ads on the company’s website and app, its marketing messages to guests, and eventually on in-room TVs and digital screens in lobbies.

Trivago's AI-Powered Ad Campaign Gets Mixed Global Reaction - skift.com - Eu - Australia - Israel - Japan - Brazil - Canada - Colombia - Turkey - Chile - Peru - Uruguay - Argentina - India - Ecuador - region Americas
skift.com
09.02.2024

Trivago's AI-Powered Ad Campaign Gets Mixed Global Reaction

A revamped Trivago Guy campaign, this one using just one actor whose monologue is powered by AI, is getting a mixed reaction in the 20 or so markets it’s running in around the world.

Trivago's Quarterly Profit Drops 76% Because of More Competition - skift.com - Germany
skift.com
09.02.2024

Trivago's Quarterly Profit Drops 76% Because of More Competition

With competition getting more intense in performance marketing channels, Germany-based metasearch company Trivago saw its fourth quarter profits nosedive.

Vrbo Ads Take Aim at Airbnb During NFL Games - skift.com - state Airbnb
skift.com
09.02.2024

Vrbo Ads Take Aim at Airbnb During NFL Games

Vrbo took some not-so-veiled shots at the quality of properties one might get from Airbnb in two commercials that ran in the pre-game and NFL divisional championship games Sunday.

Hilton's 2024 Grammy Ad Spotlights Icelandic Musician Laufey - skift.com - Los Angeles - Iceland
skift.com
09.02.2024

Hilton's 2024 Grammy Ad Spotlights Icelandic Musician Laufey

Hilton is continuing a more than three-decade tradition of running TV ads during the Grammy Awards: On Sunday, it released spots touting why music lovers and concert-goers should pick its brands when booking hotels.

Netflix and Expedia Enter Into Global Advertising Partnership - skift.com - Germany - France - Australia - Japan - Britain - Usa - Brazil - Mexico - Canada
skift.com
09.02.2024

Netflix and Expedia Enter Into Global Advertising Partnership

If you subscribe to a Netflix plan that includes advertising, you may be seeing an Expedia advertisement on your favorite viewing device soon.

Top Hotel Brands Ranked by U.S. TV Ad Spending - skift.com - Britain - Saudi Arabia - Uae
skift.com
19.01.2024

Top Hotel Brands Ranked by U.S. TV Ad Spending

Hotel brand marketers continued last year to buy commercials on old-fashioned broadcast TV — especially for live sports events, award snows, and TV news — despite more attention shifting to streaming platforms.

IDEAS: Austrian National Tourist Office Debuts Chat SkiPT - skift.com - Austria
skift.com
17.01.2024

IDEAS: Austrian National Tourist Office Debuts Chat SkiPT

As Artificial Intelligence (AI) continues to embed itself in the day-to-day planning of our vacations, the Austrian National Tourist Office has launched its own humorous take on AI – or ‘Authentic Intelligence’ in this case.

Trivago Ad Campaign Has Just 1 Actor and Uses AI - skift.com - Netherlands - Germany - Denmark - Britain - Brazil - Canada - county Thomas
skift.com
14.12.2023

Trivago Ad Campaign Has Just 1 Actor and Uses AI

Trivago is rolling out its first major brand advertising campaign since the company changed its leadership seven months ago, and the multi-country ad blitz replaces its roster of professional pitch people with one actor who speaks numerous languages thanks to the power of AI.

Will AI Change Google’s Business Model? - skift.com - city Berlin - Britain - city Florence
skift.com
11.12.2023

Will AI Change Google’s Business Model?

Generative AI is already prompting travel businesses to retool internal operations and release new products.

IDEAS: Netflix Star Joins Destination Canada for New Campaign - skift.com - Canada
skift.com
29.11.2023

IDEAS: Netflix Star Joins Destination Canada for New Campaign

Destination Canada has joined forces with Nicole Byer, host of the Netflix show ‘Nailed It!’, on a series of short videos designed to teach viewers ‘how to winter the Canadian way.’

IDEAS: RAKTDA Campaign Star's 'Most Relaxed Cat in the World' - skift.com
skift.com
13.11.2023

IDEAS: RAKTDA Campaign Star's 'Most Relaxed Cat in the World'

Ras Al Khaimah Tourism Development Authority has launched a new cat-inspired campaign designed to highlight the ‘#PurrrfectVacation’.

Tripadvisor's 'Juicy' Ad for Viator - skift.com - New York
skift.com
10.11.2023

Tripadvisor's 'Juicy' Ad for Viator

Tripadvisor’s national ad campaign touting its Viator tours and activities brand includes a spot called “Viator Makes Museum Tours Juicy Again.”

Viator Says Upgraded Accelerate Program Boosted Commissions - skift.com - county San Diego
skift.com
10.11.2023

Viator Says Upgraded Accelerate Program Boosted Commissions

Tripadvisor’s Viator has long been one of the largest online travel agencies for tours and activities. But to juice its revenue, it began letting tour operators spend more for better placement in Viator search results.

Curating Travel Communities with Exceptional Alien: Podcast - skift.com - Australia
skift.com
09.11.2023

Curating Travel Communities with Exceptional Alien: Podcast

In episode seven of the Skift Ideas Podcast, we are joined by Michael Canning, co-founder and chief brand officer at Exceptional Alien, a travel platform leveraging the power of creatives and influencers to curate travel communities in order to highlight unique experiences through its ‘Travel Playbooks’.

IDEAS: Robert De Niro and Asa Butterfield Star in Uber Campaign - skift.com - Britain - city Hollywood
skift.com
31.10.2023

IDEAS: Robert De Niro and Asa Butterfield Star in Uber Campaign

A new campaign from Uber One has brought together an unlikely pairing in Hollywood legend Robert De Niro and Sex Education star Asa Butterfield, as they become ‘best friends’ thanks to their shared love for ‘eating food and going places’.

IDEAS: Visit North Carolina Launches New Fall Tourism Campaign - skift.com - New York - state North Carolina
skift.com
26.10.2023

IDEAS: Visit North Carolina Launches New Fall Tourism Campaign

Visit North Carolina has launched ‘For Real Fall Colours’, a new new campaign in partnership with its creative agency Luquire. 

IDEAS: British Airways Launches Campaign to Celebrate Diwali - skift.com - Britain
skift.com
24.10.2023

IDEAS: British Airways Launches Campaign to Celebrate Diwali

British Airways is has debuted a new seasonal advertisement to celebrate the Hindu festival, Diwali. 

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