Advertising tips

For ultra-luxury hotel brands, marketing often relies on close-ups of infinity pools and champagne flutes. Carson Glover, marketing director for The Peninsula Hotels, jokingly sums up the traditional approach this way: “Women looking out at things.”

Destinia, a Spain-based online travel agency, recently announced it would no longer use Trivago to attract bookings because the German metasearch company was demanding higher compensation from advertisers.

Japan is a key expansion market for Airbnb, which launched a marketing campaign there Friday.

Vrbo has a new ad featuring legendary Alabama University football coach and current ESPN analyst Nick Saban as a nightmare vacation rental host. He soaks in a hot tub with with a clearly unsettled couple seeking privacy, tells them they can shower for five minutes maximum, and warns there’s “no fun” allowed.

Expedia’s short-term rental platform Vrbo is trying to attract hosts with a new line of ads that offer the same promise it advertises to renters: a stress-free alternative to competitors like Airbnb.

Want to spread a company’s brand awareness across Latin America? Teaming with Shakira might not be a bad option.

TikTok is helping travelers find new places for a vacation as users increasingly use the app for search rather than just scrolling for entertainment.

When it came down to it, Google didn’t want to anger its core customers — advertisers — and this week announced it won’t phase out third-party cookies in its Chrome browser as planned.

Viator unveiled its latest brand campaign with two new video ads on Monday. The online travel agency for travel experiences takes aim at common travel planning disasters and uses a catchphrase theme of “Regret Less. Do More.”

If there were any sizzle about Tripadvisor in recent years, it came from its fast-growing tours and activities brand, Viator, which launched a national ad campaign in November.

Don't visit Oslo. That's what the city's new tongue-in-cheek marketing campaign declares.

Passengers aboard a United Airlines flight may start noticing personalized advertisements whenever they try to watch a movie or TV show on the seat-back screens. 

Early in 2020, Airbnb diverted about $800 million in spend on performance marketing — mostly Google keyword advertising — and tilted more toward marketing its brand in avenues like video, social media and public relations.

Advertising costs on TV and other mediums are to going to go up this fall as the America’s presidential campaign swings into full gear – and that will impact tourism marketers, too.

Trivago’s first AI-infused TV ad didn’t play well in Latin America so the Germany-based hotel price comparison site curtailed marketing investments in the region.

About five months after debuting a global ad campaign that used AI to enable its pitchman to speak in multiple languages for different markets, Trivago is testing new commercials in the U.S.

Tim Williams, the Texas-born actor who played the Trivago Guy didn’t know he’d been replaced until he saw a new Trivago commercial last December.

Wisconsin has been trying to lure tourists with more than just cheese and beer in a national cable ad — the state’s first — that plays off the reality show Top Chef.

Sponsored listings on Expedia.com and Hotels.com are a “significant” portion of Expedia Group’s advertising business, and the company is considering ways to launch them for the first time on its vacation rental platform Vrbo, as well.

Trivago has brought back a key executive from its December 2016 IPO – there are now four leaders from the old guard running the Germany-based hotel metasearch outfit.

In one 5-second TikTok from Booking.com, a woman who planned a marriage proposal on an upcoming trip faints when she learns her partner has broken up with her.