Advertising tips

About five months after debuting a global ad campaign that used AI to enable its pitchman to speak in multiple languages for different markets, Trivago is testing new commercials in the U.S.

Trivago’s first AI-infused TV ad didn’t play well in Latin America so the Germany-based hotel price comparison site curtailed marketing investments in the region.

Tim Williams, the Texas-born actor who played the Trivago Guy didn’t know he’d been replaced until he saw a new Trivago commercial last December.

Wisconsin has been trying to lure tourists with more than just cheese and beer in a national cable ad — the state’s first — that plays off the reality show Top Chef.

Sponsored listings on Expedia.com and Hotels.com are a “significant” portion of Expedia Group’s advertising business, and the company is considering ways to launch them for the first time on its vacation rental platform Vrbo, as well.

Trivago has brought back a key executive from its December 2016 IPO – there are now four leaders from the old guard running the Germany-based hotel metasearch outfit.

In one 5-second TikTok from Booking.com, a woman who planned a marriage proposal on an upcoming trip faints when she learns her partner has broken up with her.

One of the knocks on Tripadvisor a decade ago was that it was too dependent on its two largest advertisers, Expedia and the Priceline Group.

Hyatt’s luxury lifestyle brand, Andaz, launched a brand awareness campaign in November called Be Like No One’s Watching. The campaign illustrates the many challenges and opportunities that hotel groups face as they market brands in today’s noisy media ecosystem. So Skift checked in to see how it’s been going.

In May 2022, Marriott launched the Marriott Media Network: The goal had been to let non-hotel marketers place ads on the company’s website and app, its marketing messages to guests, and eventually on in-room TVs and digital screens in lobbies.

A revamped Trivago Guy campaign, this one using just one actor whose monologue is powered by AI, is getting a mixed reaction in the 20 or so markets it’s running in around the world.

With competition getting more intense in performance marketing channels, Germany-based metasearch company Trivago saw its fourth quarter profits nosedive.

Vrbo took some not-so-veiled shots at the quality of properties one might get from Airbnb in two commercials that ran in the pre-game and NFL divisional championship games Sunday.

Booking.com is back for the third year in a row with a Super Bowl commercial, this time in 2024 with the ad starring Tina Fey and Glenn Close. The commercial has cameos from actors Jane Krakowski and Jack McBrayer, both with credits, as well.

Hilton is continuing a more than three-decade tradition of running TV ads during the Grammy Awards: On Sunday, it released spots touting why music lovers and concert-goers should pick its brands when booking hotels.

If you subscribe to a Netflix plan that includes advertising, you may be seeing an Expedia advertisement on your favorite viewing device soon.

Hotel brand marketers continued last year to buy commercials on old-fashioned broadcast TV — especially for live sports events, award snows, and TV news — despite more attention shifting to streaming platforms.

As Artificial Intelligence (AI) continues to embed itself in the day-to-day planning of our vacations, the Austrian National Tourist Office has launched its own humorous take on AI – or ‘Authentic Intelligence’ in this case.

Trivago is rolling out its first major brand advertising campaign since the company changed its leadership seven months ago, and the multi-country ad blitz replaces its roster of professional pitch people with one actor who speaks numerous languages thanks to the power of AI.

Generative AI is already prompting travel businesses to retool internal operations and release new products.

Destination Canada has joined forces with Nicole Byer, host of the Netflix show ‘Nailed It!’, on a series of short videos designed to teach viewers ‘how to winter the Canadian way.’