Inside The Eggo X HomeToGo House Of Pancakes

27.02.2024 - 19:33 / forbes.com

Eggo and HomeToGo have this week unveiled the first-ever Eggo House of Pancakes. The sugary sweet rental cabin shaped like a stack of pancakes (yes—it’s a literal pancake house) was designed to celebrate National Pancake Day—and of course spring break vacationing into the month of March.

The House of Pancakes sleeps up to eight people which makes it ideal for pancake-obsessed families or groups of friends looking for a sweet escape. It’s packed with, well, pancake-inspired everything. There are pancake beds and beanbags, a pancake-themed game room, and even an Eggo-yellow kitchen and hot tub.

Pancake fiends should also note the location of the House of Pancakes. It’s tucked into a quiet corner of Gatlinburg, Tennessee—otherwise known as the Pancake Capital of the South—which boasts dozens of waffle and pancake houses to explore and savor.

Pancakes became synonymous with Gatlinburg due to the fact that it was a former logging hub. Flapjacks and pancakes were a cheap and easy way to feed the many lumberjacks that once resided in the Tennessee town—so it only makes sense that Eggo would post up its House of Pancakes here in an attempt to shift the brand focus from waffles to pancakes.

“Eggo and waffles are an iconic combination, so much so that fans might forget about our pancakes. That's why we're flipping our focus with this unexpected experience that celebrates Eggo pancakes as a breakfast go-to that's equally good at making parents' lives easier and making breakfast delicious,” Eggo’s Joe Beauprez, Senior Director of Marketing for Frozen Foods at Kellanova said in a press release.

“Plus, we know that planning a family vacation can be chaotic, so we're helping parents check one more thing off their to-do list for spring break season with this deliciously fun house.”

The collaboration with HomeToGo is an interesting choice given that many of these themed lottery-style collaborations tend to be with Airbnb. The brand claims to focus on unique rentals and family-friendly accommodations that go beyond home-sharing.

“At HomeToGo, we're on a mission to make vacation planning as delightful as the trips themselves. And, we love pancakes. That's why we are thrilled to partner with Eggo to bring their House of Pancakes to fans of unique vacation rentals,” added Danielle Finch, Director of Customer Experience at HomeToGo.

“We look forward to inspiring adventure-seeking families to embark on unforgettable journeys, all while showcasing the simplicity of booking their dream stays using HomeToGo. We believe booking a vacation rental should be as easy as a pancake breakfast with Eggo: without any chaos and full of fun.”

Families and groups of up to eight will be able to request to book a three-night stay at the Eggo