Bahamas officials are betting government-backed tourism infrastructure improvements combined with the debut of new Nassau resorts will extend an unprecedented visitor arrival surge.
Last year, the archipelagic nation hosted an all-time record 9,654,838 visitors, a 38 percent increase over 2022 and 33 percent over the previous record, set in 2019 according to the Bahamas Ministry of Tourism, Investments & Aviation.
The Bahamas’ record 2023 arrivals included a 17 percent increase in international air arrivals with 1,719,980 visitors.
Meanwhile cruise ship visitors, by far the nation’s primary visitor source, climbed by nearly 50 percent to 7,934,858 visitors, up from the 5,530,462 cruise travelers who visited in 2022.
Visitor growth has continued this year, albeit at a slightly slower pace. Bahamas air arrivals totaled 662,815 visitors between January and April, up 3.5 percent 2023. Cruise visitors for the period totaled 3,210,541, up 14.5 percent from the 2,769,206 hosted in 2023.
Long the most-visited Caribbean-region cruise port, Nassau’s 2023 arrivals were boosted by the 2023 opening of the $300 million Nassau Cruise Port. Bahamas travelers will also find new properties including the Nassau’s Goldwyn Resorts and Residences and the revamped classic British Colonial Nassau hotel.
Of course, the destination’s land-based visitation is driven in large part by the Nassau-based mega-resorts Atlantis Paradise Island and Baha Mar, while the Paradise Island district also includes the Sandals Royal Bahamian property.
Joy Jibrilu, who in 2022 became the first woman and first Bahamian named CEO of the Nassau Paradise Island Promotion Board (NPIPB), is working to continue Nassau’s tourism growth, and by extension that of the Bahamas.
We spoke with Jibrilu during last week’s Internation Travel Partners Conference in Nassau to learn about her efforts to extend the destination’s tourism success.
Mega-resorts including Atlantis Paradise Island drew record visitor arrivals to the Bahamas in 2023. (Photo by Brian Major)
TP: How is the Bahamas preparing for the upcoming hurricane season?
JJ: It's the public service announcements, it's the constant reminders to be prepared. Do you have A, B and C? Our preparation has changed. Grand Bahama taught us something with flooding. Climate change is a real thing for us; we're seeing flooding in the streets of Nassau. During my whole childhood [in the Bahamas], this was not a thing, but the level sea level is rising. So, every hurricane teaches new lessons. On the island of Grand Bahama we’re building a hurricane shelter. It’s a public-private sector [project] because government can’t do it all.
TP: How have public-private partnerships enabled NPIPB to enhance Nassau’s tourism
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It’s never too early to plan a vacation, and flight deals to popular spring break destinations are on the horizon. United Airlines recently published several discounted fares between February and April 2025, which can help travelers save extra money and get a jumpstart on planning a spring break vacation. For travelers from the New York City and tri-state area, the airline is offering a variety of deals on flights from their Newark (EWR) hub to Orlando, FL (MCO) for as little as $137 round-trip throughout February, March, and April 2025. The flights are a significant savings as other round-trip prices for the same month reach as high as $625 round-trip. From United's hub at Chicago O'Hare, travelers can find spring break deals to Miami, FL (MIA) for as low as $323 round-trip in March and April 2025, which is also a considerable savings from some of the most expensive round-trip flights that month which top at $670. Orlando, which is the home to many popular theme parks including Walt Disney World, Universal Orlando Resort, and SeaWorld, is often ranked as a top spring break travel destination.
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I'm zooming across Gull Lake in a Malibu Wakesetter 22 LSV powerboat, which I've been told has enough torque to rocket me to the moon. The water is 77 degrees, warmed by a sun that just won't quit. Captain Amanda Nash and instructor Matt Soundy barely look old enough to drink, yet both are skilled wake surfers, excited to show me their TikTok moves. They're living the wet, hot American dream here in central Minnesota: zigzagging across six-foot swells, sucking down root beer floats, and partying every night after work. They're fun gossips too, pointing out the rumored lake homes of Tom Cruise and some med-tech bajillionaire who allegedly imported his own beach sand because the lake sand wasn't “white enough.” I enjoy the chitchat, but I'm here to launch my own wakeboarding career—one of several ways I'm trying to embrace the “lake life” I've heard so much about since moving to Minnesota six years ago. The state is the “Land of 10,000 Lakes,” as its license plates proudly attest, but as my New Yorker husband, Andrew, and I learned, that motto rounds the number down: There are actually 11,842, if you want to get persnickety about it.