My colleague Josh Corder recently reported how Saudi Arabia is thinking about luxury: The country’s tourism leadership acknowledged that 4- and 5-star hotels will account for at most 20% of their traffic.
07.05.2024 - 11:17 / skift.com / Burj Al-Arab / Rashid Al-Maktoum / Josh Corder
Jumeirah Hotels and Resorts is now just “Jumeirah” as the state-owned hospitality brand undergoes a rebrand. Jumeirah announced this on Tuesday at the Arabian Travel Market (ATM), Dubai’s biggest travel tradeshow.
A new CEO will not be announced this week, as Jumeirah is opting to “stagger” its announcements. The brand is also not taking any interviews, Skift was told.
The rebrand includes a new brand logo, and various hotels in the portfolio will be renamed. Hotels will also have their names start with “Jumeirah”. For example, Burj Al Arab Jumeirah is now “Jumeirah Burj Al Arab Dubai.”
The new Jumeirah facelift underpins the brand’s commitment to open more international hotels, which it has been trying for years.
Brand pillars are now as follows:
Alex Lee, Jumeirah’s chief commercial officer said on Linkedin: “Twenty-five years on from the opening of one of the worlds most iconic luxury properties, Jumeirah Burj Al Arab, we look to the future of Jumeirah with an evolution of our brand, starting with an unveiling of our new identity.”
“Launched to coincide with Arabian Travel Market, our new identity is the first stage of our ambitious plan to redefine perspectives of luxury. This will set the stage for our brand as we move forward with our growth strategy to double the size of our portfolio over the next five years.”
A resort at the Red Sea in Saudi Arabia should open this year and a property in Geneva is set for next year. In Dubai, the Jumeirah Marsa Al Arab is planned to open before the end of 2024, described as ushering in a new design language for the group’s future hotels and completing the “trio” of hotels alongside Burj Al Arab and Jumeirah Beach Hotel.
Jumeirah as a hospitality brand was born in 1997 with the opening of Jumeirah Beach Hotel and became part of Dubai Holding in 2004, Dubai ruler Sheikh Mohammed bin Rashid Al Maktoum‘s own holding company.
Nope. Skifthas heard from various sources both at ATM and Future Hospitality Summit (FHS) that Jumeirah might announce its CEO on June 1. For now, Thomas Meier remains interim CEO and COO.
Maybe to create buzz… Maybe it’s so that Jumeirah would have some kind of announcement to make at ATM as it continues to mull over its future CEO.
By dropping “Hotels and Resorts” from its name, Jumeirah says it is now focusing on more than just hotels. The Dubai Holding-owned group already has a focus on branded residences, as well as restaurants across the UAE.
The idea is that Jumeirah is now a luxury brand across various sectors, not only hotels.
Katerina Giannouka leaves her post as CEO after a little over a year.
My colleague Josh Corder recently reported how Saudi Arabia is thinking about luxury: The country’s tourism leadership acknowledged that 4- and 5-star hotels will account for at most 20% of their traffic.
United Airlines is going long from its Dulles International Airport (IAD) hub near Washington, D.C.
Where can you fly in the U.S. with a mobile ID stored on your phone? For tens of millions of eligible Americans, the answer is: Dozens of destinations, and the list is growing. The Transportation Security Administration (TSA) is currently accepting digital driver’s licenses at 27 airports across the country (including one in Puerto Rico).
Big Bus Tours has acquired activities firm Tour Dubai as the company continues to expand outside of its core business. Big Bus Tours has around 550 buses in 26 destinations around the world, but in recent years, has been increasingly focused on the wider activities industry.
Short-term rentals are experiencing a boost for this year’s Memorial Day.
Earning airline miles while paying rent is a win-win situation — and Bilt Rewards has officially expanded this benefit to Alaska Airlines cardholders.
The Caribbean Hotel & Tourism Association (CHTA) has launched a vibrant rebranding initiative, showcasing a commitment to innovation and cultural heritage in Caribbean hospitality.
Award-winning PR & Social Media agency tapped as AOR for Corendon Hotels & Resorts; Agency also hired to drive U.S. PR efforts for Global Citizen Solutions.
Travelers can now bring home a piece of California Wine Country on their next Avelo Airlines flight.
If you're the sort of music fan who is happier watching the Coachella livestream on your couch than navigating the crowds, then you may be wondering how to enjoy the magic of live music without quite so many people.
California’s famous Highway 1 will reopen on Friday, a month after a partial collapse and road slip out near Big Sur forced it to close.
Dubai’s skyline seems like a fierce competition with each new building more daring and futuristic than the one before. But Madinat Jumeirah shows sometimes the best way to win is to go in a different direction altogether. The resort draws from the past to create an ancient Arabian village with sand-hued, low-rise structures and traditional design.