Jumeirah tips

Jumeirah Hotels and Resorts is now just “Jumeirah” as the state-owned hospitality brand undergoes a rebrand. Jumeirah announced this on Tuesday at the Arabian Travel Market (ATM), Dubai’s biggest travel tradeshow.

Jumeirah Group has appointed a chief brand officer to “spearhead the evolution of the brand,” the luxury Dubai hotel chain said Thursday.

The surprise exit of Jumeirah Group CEO Katerina Giannouka 15 months into her role is the latest resignation for the government-owned hotel brand of Dubai.

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Katerina Giannouka has left Jumeirah Group one year into her time as CEO, confirms an internal document seen by Skift. The document is attributed to Jumeirah’s owning company Dubai Holding group CEO Amit Kaushal and was circulated to leaders in the organization.

Dubai’s homegrown hotel group, Jumeirah is now on a fast-track journey to become a global leader in luxury. The Burj Al Arab operator wants to double its footprint by the end of the decade, meaning more than 50 hotels.

A job opening for a hotel wanting an “organic chef” or someone who can handle “procurement and environmental, social, and corporate governance,” underlines the importance of sustainability as a value proposition helping them with talent acquisition and retention.

Jumeirah Group said on Monday it had bought the Le Richemond, a five-star hotel on Lake Geneva. The move signaled that the luxury hospitality company based in the United Arab Emirates is focused on growing worldwide in key gateway cities.

Jumeirah Hotels is keen to invest in more properties in Europe. Having recently acquired Le Richemond in Switzerland’s Lake Geneva, Jumeirah with a 26-property portfolio now has five hotels in Europe.