JW Marriott and Flamingo Estate debut a global brand partnership to guide travelers on a sensorial journey rooted in well-being

22.05.2024 - 11:58 / traveldailynews.com / Vicky Karantzavelou

JW Marriott and Flamingo Estate seamlessly entwine luxury hospitality and elevated lifestyle experiences to create a journey exploring scent, sound, and taste.

Scent. Sound. Taste. Three of the most powerful senses are at the core of the new global brand partnership byJW Marriott, part of Marriott Bonvoy’s portfolio of over 30 extraordinary hotel brands, and Flamingo Estate, the celebrated, California hillside-based lifestyle company dedicated to radical pleasures from the garden. Grounded in a shared ethos of fostering holistic well-being through a deep connection with nature, this dynamic collaboration will traverse several sensorial touchpoints and bridge the many paths to mindfulness. JW Marriott and Flamingo Estate will invite guests to embark on a multifaceted exploration of the senses with an elegant, garden-infused signature scent, a nature-inspired global sound program, and a flavor-forward, hand-crafted honey blend.

“Together, JW Marriott and Flamingo Estate are reimagining luxury hospitality by cultivating a fusion of elegance and sensorial experiences that deeply resonate with travelers seeking to elevate their path of well-being,” said Bruce Rohr, Vice President and Global Brand Leader, JW Marriott. “JW Marriott and Flamingo Estate have strong commonality between their guiding principles which makes this collaboration a natural, well-balanced, and symbiotic fit. JW Marriott is dedicated to curating an atmosphere that allows our guests to be present in the mind, body, and spirit.”

Inspired by the JW Garden, a space to connect with nature at JW Marriott properties around the world where herbs and produce grow in harmony as part of the guest culinary experience, Flamingo Estate, together with JW Marriott, has carefully crafted an exclusive, co-branded scent: Expansion. The moment they are welcomed in, guests at select JW Marriott properties globally will be met with an herbaceous and uplifting scent that beckons presence and expansion. The verdant aroma provides a direct conduit to the natural world with notes of lush greenery, damp earth, and rich flowers, adorned with a base of warm, creamy woods. Other complementary ingredients include white lotus flower and rosemary. The scent is energized by the Holy Basil plant, known as the “Queen of Herbs”, which is revered for its adaptogenic qualities and has a unique ability to promote balance depending on the individual’s needs. This elixir has traditionally been used in Ayurvedic medicine as a tonic for the mind, body, and spirit. The Expansion scent will also be encapsulated in a signature candle that is hand poured in Los Angeles. 8oz candle, $65.

JW Marriott and Flamingo Estate have developed four exclusive playlists, each meticulously