SWISS

Lauterbrunnen is a bucolic mountain village set in the natural scenic splendour of the Alps.

SWISS reconstitutes its Board of Directors reducing from five to three members, enhancing governance efficiency.

The airline’s successful SWISS Powered by Breeze service offers passengers convenient, affordable mobile data plans to use when traveling to 150+ countries.

It can be hard to know where to start on a trip to the Swiss Alps, such is the region’s abundance of unmissable scenery, exhilarating activities, nerve-shredding alpine roads and high-altitude accommodation that makes you feel like you’re sleeping in a cloud.

Thinking about travel to Europe this summer? I’ll whisper this two-word, game-changing suggestion in your ear: Swiss Bliss. Switzerland is a spectacular vacation escape, promising plentiful pampering, playful diversions, culture (music festivals, art experiences, unique museums—from sports to science, film to food) and stellar gastronomy. Taste Chasselas wine; its white grapes are grown in the terraced Lavaux vineyards along the south-facing northern shores of Lake Geneva, where vintners produce artisanal batches that are rarely exported, so 98 percent of their singular sips can only be savored within the country. Discover abundant natural beauty and peaceful hideaways. Hike Alpine mountains. Swim in glistening lakes. Picnic amid wildflower meadows. For high-speed outings, ample opportunities abound: boating, road cycling, mountain biking, paragliding, skydiving and white-water rafting. Transportation within this tidy nation, especially via its SBB trains, is smooth and swift, accessing scores of destinations. (For itinerary details and surprising delights: My Switzerland Tourism.) Internationally renowned for training extraordinary hoteliers, hospitality is a revered profession, which adds smiles to your stay. Choose from a wide variety of accommodations—campgrounds to chalets to castles. If your vacay preference tends toward one-of-a-kind, five-star hotels, this article shines on three favorites, which are among French entrepreneur and winemaker Michel Reybier’s impressive collection of wellness-promoting properties.

Whether you’re a frequent first class flyer, or a trip at the front of the plane is still firmly on your bucket list, a luxury flight is the best start to a trip.

It’s about to get easier to visit the luxury Swiss mountain town of St. Moritz thanks to the resort joining the Ikon Pass for the 2024/2025 ski season.

After a mild yet miserable winter spent hiding indoors, many Europeans are craving some quality time in nature.

It was a summer’s morning in the Lepontine Alps in Ticino, Switzerland’s Italian-speaking canton, and there was the vague threat of a storm on the horizon. I was already out on a trail through larch and hazelnut forest, backpack shouldered, aiming for a mountain pass. Up ahead, a herd of short-haired goats grazed, their bells chiming merrily, while behind me the peaks that tower over the Maggia Valley shuffled in and out of view from behind the clouds – each top grimacing, stone teeth chipped and bared.

Climeworks, a startup that directly captures carbon dioxide from the air, is partnering with Swiss Air Lines to remove tons of CO2 on behalf of the European airline in one of the first deals of its kind.

Further frequencies will be added between Zurich and various existing European destinations including Alicante, Madrid, Naples, Venice and Vilnius.

Although the birth of luxury timepieces are often associated with Geneva and Basel, the cradle of Swiss watchmaking lies deep in Switzerland’s Jura Mountains. Since 1748, the postcard-worthy Vallée de Joux has been the birthplace of world-renowned watch brands, including Audemars Piguet, Jaeger-LeCoultre, and David Candaux.