Florence has been a key destination on Italian itineraries since the Grand Tour days, when British and German aristocrats traveled through the peninsula to enrich their cultural baggage and gain status. While much has changed since the 17th and 18th centuries, the Tuscan capital remains a major draw, as proven by the thousands of people who reach the city every day.
LISBON VOTED EUROPE’S BEST MICE DESTINATION FOR FIRST TIME
18.03.2024 - 10:41 / breakingtravelnews.com
Lisbon was voted Europe’s Best MICE Destination in 2023 for the first time at the 4th edition of the World MICE Awards in Berlin, Germany. The same event also saw the 31st European edition of the World Travel Awards, in which Lisbon was also voted Europe’s Best Urban Destination in 2024.
Last year and to date, 2251 events have been registered in Lisbon, attracting more than 592,178 participants from all over the world. The privileged location, the modern and versatile infrastructures, as well as the excellent accessibility, combined with the transversality of cultural experiences, have made Lisbon an unavoidable choice in Europe for organising events. Since 2019, Lisbon has been ranked 2nd in the ICCA World Ranking, having previously been consecutively in the Top Ten.
The MICE (Meetings, Incentives, Conferences and Exhibitions) segment plays a significant role in Lisbon’s economy, making a significant contribution to tourism and the city’s economic development, particularly in terms of revenue generation and job creation.
The prospects for holding international events in Lisbon are promising. “We continue to work to attract the attention of international event organisers and participants. Lisbon stands out not only for its unique DNA, but also for the professionalism of its companies, its excellent hotels, accessibility, organisational capacity, cultural offer and the widest range of possible experiences. Lisbon continues to be a pioneer in offering unique and unrepeatable experiences,” says Paula Oliveira, Executive Director of the Lisbon Tourism Association.
As an urban destination, Lisbon stands out for its historical heritage, vibrant culture, welcoming atmosphere, diverse cuisine and authentic visitor experience, with its historic districts, colourful tiles, panoramic viewpoints, urban art, modernity and cultural attractions, from museums and art galleries to internationally renowned concerts and festivals.
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The World MICE Awards, considered the “sister” event of the World Travel Awards, celebrate excellence in the MICE industry and annually reward destinations, airlines, hotels, organisers and infrastructures related to this sector.
Source: https://www.ttgmedia.com/
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