Los Cabos Continues to Up the Ante on Its Tourism Offerings

12.07.2024 - 20:21 / travelpulse.com / North America / Los Cabos / Claudette Covey

Without a doubt, Los Cabos serves as one of the travel industry’s most salient success stories, in large part due to its mission of perpetually raising the bar on its tourism offerings.

“We have found a balance between maintaining our growth without sacrificing quality, which is crucial to the locals here in Los Cabos,” said Rodrigo Esponda, managing director of the Los Cabos Tourism Board. “Ninety percent of the people in Los Cabos rely directly or indirectly on the tourism industry and we are committed to driving a tourism operation that contributes positively to the destination’s social, economic and environmental well-being while serving visitor interests.”

Rodrigo Esponda (Source: Los Cabos Tourism Board)

“Los Cabos has been extremely fortunate over the last four years to have experienced a quick recovery and, on top of that, historic growth in visitation,” Esponda added. “We love to see so many visitors experience the destination, but working on making our visitation numbers grow and grow is not our main goal.

“Instead, we believe that by prioritizing the quality of experiences and ensuring that our infrastructure can support sustainable tourism, we will create a more resilient and attractive destination for travelers.

“Our vision is to focus our growth on quality over quantity, meaning improved destination offerings and experiences over increased visitation in order to give our visitors a top-quality service. To truly focus on quality, we cannot aim for rapid growth.

“Los Cabos’ vision and storytelling has evolved to meet the expectations of our travelers, our environment and our community,” Esponda said. “Today, we are focusing on what makes us a distinct destination – gastronomy, unique wellness-based activities and luxury offerings.”

On the gastronomy front, Esponda noted that Los Cabos is “one of the few destinations in Mexico that topped the list of the first-ever MICHELIN Guide for Mexico, released May 2024. In all, 13 different restaurants in Los Cabos were featured in the guide.”

The destination has also expanded its wellness activities and is supporting local vendors that offer Temazcal rituals, astrotourism and wellness retreats, he said. said.

Paddleboarding around the Arch of Cabo San Lucas. (Source: Los Cabos Tourism Board)

“While the U.S. is Los Cabos’ main sourcing market with 83.8 percent  of its market share among all international arrivals by air, we have been receiving increased interest and visitation from travelers across the globe,” Esponda said. “We are continuing to focus efforts on global market expansion to strengthen the confidence of these international travelers in Los Cabos’ tourism offerings. In some markets, such as Germany, we have solidified our position.”

Los Cabos is