Exploring the West Coast just got easier with new airline routes.
03.10.2024 - 06:25 / skift.com / North America / Peden Doma Bhutia
For a U.S. state with just over 4.5 million people, Louisiana punches above its weight when it comes to tourism. In 2023, the state brought in 43 million visitors.
Now, Louisiana is setting its sights on a new audience — India. “Indian tourists are already among the top five international spenders in our state,” Lieutenant Governor Billy Nungesser told Skift.
Visiting India for the first-ever Louisiana India Mission to Delhi and Mumbai, Nungesser highlighted the state’s varied offerings — from Mardi Gras to the Jazz Fest.
“If you eat it, drink it, shoot it, or dance to it, we’ve got a festival for it,” he said.
Visitor numbers from India to the U.S. continue to set new records. Last year Indian arrivals reached 1.76 million, exceeding pre-pandemic numbers.
This year, between January and August, Indian arrivals have already crossed 1.55 million, making India the second-largest overseas market after UK (excluding Canada and Mexico that share a land border with the U.S.). By the time the September figures come in, this number is expected to exceed last year’s numbers.
India has rapidly risen as a critical international source market for Louisiana, alongside traditional heavyweights like Canada, the UK, and France.
“We’ve seen Indian visitors come up so quickly. We’re very confident that over the next year, we’ll see significant growth in Indian visitor numbers,” said Nungesser.
The state’s inclusion of India in its newest tourism strategy also comes with strong support from federal grants aimed at exploring emerging markets. “We have a budget to promote tourism, and with new grant money, we’re targeting Italy, Spain, and India,” he explained.
Louisiana’s push into the Indian market isn’t just about increasing tourist numbers; it’s also about economic growth. Indian visitor spending in the state has already surged by 54% between 2019 and 2023.
In 2023, Indian visitors spent $12 million in Louisiana, a 12% increase over the previous year, a trend expected to continue with increased marketing efforts. “Indian visitors are spending money in Louisiana,” Nungesser pointed out, explaining that tourism plays a critical role in job creation and supporting local businesses.
Despite this optimism, one significant barrier remains: visas. The U.S. visa process has long been a source of frustration for Indian travelers, with delays sometimes lasting months.
The governor acknowledged this challenge and expressed his commitment to working with Louisiana’s congressional delegation to expedite visa processing for Indian tourists. “We have 5 million Indians already holding visas, but we need to make the process faster and easier to attract even more visitors,” he said. The hope is that after the upcoming U.S.
Exploring the West Coast just got easier with new airline routes.
In this episode of the Skift India Travel Podcast, Asia Editor Peden Doma Bhutia talks to Mehul Sharma, CEO and founder of Signum Hotels and Resorts, about the demand-supply gap in India’s hospitality market. Sharma goes on to talk about the growing demand for religious tourism in India and what makes religious destinations such a strong investment for hospitality companies.
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