MakeMyTrip Partners With Tourism Ministry to Boost Offbeat Travel

The U.S. Consulate General in Mumbai has cleared the visa backlog caused by the Covid-19 pandemic and said that applicants can schedule appointments for immigrant visa interviews within the standard time frame, the U.S. Consulate General Mumbai said in a statement.

Indian conglomerate Reliance Industries Limited has joined forces with luxury hotel group Oberoi Hotels and Resorts to co-manage three hospitality projects spread across India and the UK.

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India will boost Ayush treatment — indigenous medicine and associated treatment techniques — through health tourism, informed Ayush minister Sarbananda Sonowal. Set up in 2014, the Ayush ministry is responsible for developing education, research and propagation of traditional medicine systems in India. The government has been making efforts to boost traditional medicines for international tourists visiting India for treatments under Ayush methods — ayurveda, yoga, naturopathy, unani, siddha and homeopathy, among others. Earlier this year, the Ayush ministry had signed a memorandum of understanding with the tourism ministry’s India Tourism Development Corporation (ITDC) to work together for the promotion of medical value travel (MVT) in Ayurveda and other traditional systems of medicine. The Indian medical value travel market size is valued at $5–6 billion and is expected to grow to $13 billion by 2026. With 5,00,000 international patients annually, India is poised for a giant leap in medical tourism on the back of soaring cost of treatment in the West and the Russia-Ukraine war driving more patients for medical care to the country. In addition, the government’s initiatives under the ‘Heal in India’ scheme — of accrediting Ayush centers and launching Ayush e-visa — is also expected to fuel medical tourism.

Aiming to be a top adventure tourism destination, the Indian tourism minister recently spoke about focusing on infrastructure development to boost this segment. However, India would need more than just infrastructure development. Quality standards, regulation and oversight would be needed for India to become a leading adventure tourism destination. Most guides, operators and instructors in the country fail to meet basic safety requirements as there are over 5,000 unregistered adventure tour operators in the country, said Vaibhav Kala, founder of New Delhi-based Aquaterra Adventures, told Skift. Highly specialized activities are operated by non-specialized operators due to lack of guidelines and limited skilling facilities. “We need a uniform nationwide regulatory system with ease of registration, training institutes and licensed guides to offer quality and safe experiences to tourists from around the world,” said Kala. Tourism in India lacks legislative backing and is therefore, a state subject. The Centre doesn’t have a mandate to enforce approved regulations and guidelines on the states. States like Uttarakhand, Himachal Pradesh and West Bengal have all been working on adventure tourism standards and guidelines — but in total isolation. Pradeep Murthy, director of Kerala-based MuddyBoots Vacations, highlighted to Skift how several unregulated adventure bucket shops which provide low-quality equipment severely impact safety. “Many operators use plastic helmets for bungee jumping and white water rafting which are otherwise used for scaffolding work in construction,” he said. It’s important that consumers understand and find out if the right adventure equipment is being used — which should ideally be tested in proper laboratories and certified to international standards. “Operators would be forced to adopt regulatory practices only if customers start demanding for licensed operators. The government should therefore, look at educating consumers on a mass level,” added Murthy. India also needs to have a proper mechanism for evacuation and rescue so that tourists are airlifted to safety. 

Take it easy, seems to be the mantra for Indian travelers as they plan their summer getaway for the upcoming holiday season. Shedding light on summer travel trends, online travel company MakeMyTrip observed that the average number of room nights per booking for the ongoing April-June quarter has increased for both domestic and outbound holiday packages, hinting at the fact that travelers prefer relaxed itineraries. “The average nights booked for outbound packages for the summer quarter is 27 percent higher than last year’s corresponding period, and almost 85 percent higher than the pre-pandemic average,” said Rajesh Magow, co-founder and Group CEO of MakeMyTrip. In domestic packages, too, MakeMyTrip observed a 54 percent increase in average room nights booked this year over the corresponding period in 2019. “The preference for relaxed itineraries has positively impacted average per-passenger spend. Travellers are seeking experience-led travel, resulting in more bookings with pre-booked activities,” Magow said. And even asinternational airfares from India have shot up, with some sectors witnessing an increase of over 50 percent compared to last year, Indian travelers are still considering summer travel. And then of course, there are the visa delays. MakeMyTrip notes that although Indians are interested in traveling to Europe, the top five destinations preferred by them are short-haul international locations — Thailand, Singapore, Malaysia, Maldives, and the United Arab Emirates. On the domestic travel front, Goa, Kochi, Srinagar, Dehradun and Leh are the most sought-after destinations for MakeMyTrip users. “India’s rainbow offering of diverse cultures and landscapes, offering varied destinations to travellers, is coming to the fore in our booking mix,” said Magow. MakeMyTrip has also been witnessing strong traction for pilgrimage destinations such as Puri, Varanasi, Rishikesh, and Vrindavan. A trend that Oyo had also noted last year based on its booking data

In a much-needed impetus for adventure tourism, India would be looking to focus on developing infrastructure for this segment, Tourism Minister G Kishan Reddy said recently. Reddy said India aims to be the a top adventure tourism destination. The second tourism working group meeting under G20 hosted by India’s tourism ministry began with a side event, a panel discussion on “Adventure tourism as a vehicle for achieving sustainable development goals.” Delivering the keynote, Reddy highlighted how India’s topography is conducive for a variety of adventure activities like camping, paragliding, hot air ballooning, river cruising, sailing, snorkeling and wildlife safari. “We have a 4,349-mile coastline, 70 percent of the Himalayas, about 435 miles of rivers, sand desert and cold desert in Ladakh…all of which provide opportunities for a variety of adventure activities for both domestic and foreign tourists,” Reddy said. Talking about the national adventure tourism strategy framed last year, Reddy said it would focus on initiatives like state ranking criteria for adventure tourism sites, a model adventure tourism law, development of mega trails, development of adventure activity guidelines, adventure tourism rescue centers, and development of website and social media pages for adventure tourism.

India plans to open up to 50 new tourism destinations, promote green tourism, launch a publicity campaign in overseas markets and operationalize 59 new air routes during its presidency of the G20 this year, said Arvind Singh, secretary at the ministry of tourism. “India’s tourism sector is showing one of the strongest recoveries in the Asia Pacific region. Despite the challenges posed by the pandemic, the country registered 6.19 million foreign tourist arrivals in 2022 — a growth of 305 percent as compared to 1.52 million in 2021,” he said while speaking at the G20 Tourism Expo held in the north Indian state of Rajasthan. “We have recommended 59 new routes to the ministry of civil aviation under the regional air connectivity scheme which has been successful. Of this, 51 routes are already operational,” Singh added. The government is pushing green initiatives to promote responsible tourism in the country and authorities plan to ensure small businesses have the resources for green investments and to create local jobs. 

Indian conglomerate Tata Group has sought fair-trade regulator Competition Commission of India‘s approval for a merger between its Air India and Vistara — the company’s joint venture with Singapore Airlines — into a single full service carrier called Air India. This is separate from the already underway (and regulator-approved) merger of Air India Express and Air Asia India into a single low cost carrier, named Air India Express. Tata would hold 51 percent of the total equity of the merged entity while Singapore Airlines would own a 25.1 percent minority stake, according to a filing on the regulator’s website. Air India would also absorb all Vistara employees. Vistara currently has about 5,103 employees, and around 80 percent are operational staff, including pilots, cabin crew and engineers. The merger, announced in November last year, would create a stronger rival to India’s dominant carrier IndiGo and help Singapore Airlines solidify its foothold in one of the world’s fastest-growing aviation markets. Air India recently placed a mega order for 470 aircraft from Boeing and Airbus as it plans to become a dominant player globally. 

India generated Asia’s highest outbound travel volume for the first time in 2022, with foreign trips exceeding those of China, South Korea, and Japan, as per tourism consultancy and research firm IPK International’s World Travel Monitor findings. An earlier Skift report had mentioned that the time is ripe for India — which already ticks most of the boxes as a suitable candidate to take over from China as the largest travel source market. With around 10 million foreign trips, the country registered a 190 percent year-on-year rise in outbound travel last year — which is significantly higher than the average global increase of 90 percent. India’s favorite travel destination in 2022 was Dubai, followed by the U.S., Thailand, Saudi Arabia, and Singapore. Overall, around 70 percent of Indian travelers undertook trips in Asia, which increased by more than 250 percent compared with the previous year’s figures. According to IPK’s Destination Performance Index, Thailand, Abu Dhabi, and Dubai were India’s preferred travel destinations in 2022 — based on travel satisfaction, recommendations, and the desire to revisit a destination. Among trip types, round trips ranked first with a market share of around 30 percent, followed by city breaks at 26 percent and sun and beach holidays at around 20 percent. Business trips comprised about a quarter of foreign travel, with meetings, incentives, conferences, and exhibitions market accounting for over 70 percent of business travel in India.

India’s domestic air traffic has hit a record high with 456,082 passengers flying on a single day, the civil aviation ministry said in a tweet. The ministry’s data shows a total of 456,082 passengers flew via 2,978 flights on April 30 and there were a total of 5,947 flight movements. “Indian domestic air travel hits new high, surpasses pre-Covid average,” it tweeted. The ministry referenced the May 1 numbers, said 448,248 passengers had taken to the skies via 2,936 flights. The rebound in India’s aviation industry comes after heavy losses faced by the industry in the past Covid-hit years. The global airline trade body, the International Air Transport Association’s latest market analysis report shows India is in the process of becoming a key global aviation market outpacing other thriving markets like the U.S., China, and Japan in passenger load factor at 81.6 percent in February 2023. With India’s air passenger traffic expected to reach 395 million in 2023-24, the country seems to have solidified its position as the world’s third largest aviation market. Credit rating agency ICRA had also recently revised its outlook on the Indian aviation industry to stable from negative due to the fast-paced recovery in domestic passenger traffic. Indian airlines have witnessed an annual growth of 51.7 percentin passenger traffic during January-March 2023 as compared to the corresponding period last year, according to Indian aviation watchdog Directorate General of Civil Aviation. Domestic airlines carried 375.04 lakh passengers between January-March 2023, as against 247.23 lakh in the same period last year. 

Online travel company MakeMyTrip is rolling out a voice chat service powered by artificial intelligence (AI), becoming the country’s second major company after Tata-owned Air India to harness recent advances in generative AI. Last month, the airline said it is using GPT4 — the latest version of the revolutionary chatbot ChatGPT — to improve its FAQ section, pilot briefings, and more. MakeMyTrip will use Microsoft’s Azure Open AI technology for the chat, initially available in English and Hindi, the company said in a statement. The voice assistant will appear on the company’s mobile app and the front page of its travel site and is designed to help users book flights and holidays. “This Generative AI integration through our collaboration with Microsoft involves simple visual cues and voice commands in native Indian languages that will alter the landscape of travel bookings henceforth,” said Rajesh Magow, co-founder and group CEO of MakeMyTrip. The interface will analyze specific user requirements and sift through thousands of options to recommend more relevant holiday packages. For example, it can summarize hotel reviews and extract individual traveler impressions. The goal is to elevate the hotel booking experience by offering personalized and relevant information to the user without having to scroll through multiple reviews.