As the merger of Air India and Vistara airlines picks up steam, the process of merging their loyalty programs has also begun.
07.05.2024 - 17:53 / skift.com / Peden Doma Bhutia / Narendra Modi
It’s been four months since the #BoycottMaldives trend started in India, and Maldives wants those tourists back.
“As the tourism minister, I want to ask Indians to please be a part of Maldives’ tourism,” said Maldivian Tourism Minister Ibrahim Faisal to PTI Videos. “Our economy depends on tourism. Our people and the government will extend a warm welcome to Indian travelers.”
The tensions began when three Maldivian politicians made disparaging remarks about Indian Prime Minister Narendra Modi.
Indian arrivals have plummeted more than 40% since then — to roughly 44,000 so far this year.
VIDEO | Here’s what Tourism Minister of Maldives Ibrahim Faisal said on India-Maldives relations.
“We have a history. Our newly elected government also wants to work together (with India). We always promote peace and a friendly environment. Our people and the government will… pic.twitter.com/xFgEkgEunv
India’s ranking from the second-largest tourism source market during this period last year to the sixth shows the impact of the diplomatic tensions.
Maldives wants to mend the relationship. “We have a history. The Indian government has been very helpful during our time of need. We welcome Indian arrivals that’s a clear message from us. Our newly elected government also wants to work together (with India) and promote peace and a friendly environment,” the Maldives tourism minister said.
Faisal also talked about how India’s large population presents a huge tourism market for Maldives.
The controversy arose after Modi’s visit to the Lakshadweep islands, with social media users suggesting that the visit was a push for Indian tourists to visit domestic destinations rather than international ones like Maldives.
The three Maldivian deputy ministers used words such as “clown” to refer to Modi, leading to the boycott.
Indian online travel agency EaseMyTrip announced that it would suspend all flight bookings to Maldives. Skift tried searching for flights on the EaseMyTrip platform on Wednesday and found none.
“Since mid-January, we’ve upheld our decision of suspending flights to the Maldives,” Nishant Pitti, CEO and co-founder, of EaseMyTrip, told Skift. “As a leading Indian online travel agency (OTA) and out of a sense of responsibility, we prioritized our commitment over the business opportunities and continue to stand by it.”
India was the biggest source market for tourism into the Maldives in 2023, with over 11% share in its 1.8 million tourism arrivals, according to the tourism ministry.
Last year, Maldives brought in 209,198 Indian tourists.
The usually-reticent CEO of resort chain Soneva, Sonu Shivdasani, also wrote about the potential impact of the diplomatic stand off on the tourism industry, and hoped for a
As the merger of Air India and Vistara airlines picks up steam, the process of merging their loyalty programs has also begun.
Early 2024 saw record-breaking increases in tourist arrivals to the Maldives, and I can see why.
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