Good morning from Skift. It’s Thursday, May 2. Here’s what you need to know about the business of travel today.
Marriott Earns Nod for Hotel Climate Plan
23.04.2024 - 10:29 / skift.com / Sean Oneill / Marriott International
Marriott’s carbon-reduction plans received a seal of approval from the world’s main verifier of corporate climate targets. The giant hotel operator said Monday that the Science Based Targets initiative (SBTi) had approved its near-term and long-term science-based targets.
SBTi has a reputation for only accrediting companies that adopt rigorous standards for tracking and disclosing data and that have many serious carbon-mitigation plans. It’s a voluntary project organized by several non-profits and the United Nations.
Accor, Hilton, and IHG already had their science-based targets verified by SBTi. Marriott is the world’s largest hotel group.
Some backstory: For many years, many corporate bosses have pledged to keep “net zero” emissions targets for dates some decades from now. The long timeframe limits accountability. And many of the goals aren’t backed by detailed plans.
Skift Research noted in September that Marriott needs to achieve a roughly 5% a year decline in emissions to hit the 2030 target. However, the hotel company has recently been missing that target.
To its credit, Marriott discloses its sustainability performance data, unlike a majority of hotel companies of various sizes.
Marriott’s environmental data shows that the company is working hard to reduce its carbon footprint, but more needs to be done to hit 2030 targets.
The website maxtravelz.com is an aggregator of news from open sources. The source is indicated at the beginning and at the end of the announcement. You can send a complaint on the news if you find it unreliable.
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