Marriott Wins Bidding War, Will Merge with Starwood

Enter the Holland America Line “Choose Your Cruise” sweepstakes by March 31, 2016, for a chance to win the grand prize: a seven-day Holland America Line cruise for two to the winner’s choice of Alaska, Canada and New England, the Caribbean, or Europe, including most onboard meals.

Enter the Budget Travel “Iceland” sweepstakes by February 19, 2016, for a chance to win the grand prize: a trip for two to Iceland, including air, nine nights’ hotel, some meals, and local tours.

It’s been awhile since Hyatt’s last systemwide bonus promotion. That will be remedied beginning next month, with a new offer that, at least for high-frequency travelers, will have been well worth the wait.

It’s a fact of loyalty-program life: Airline and hotel programs periodically adjust their award prices. Of course, those adjustments amount to price hikes more often than not. And, all things being equal, higher award prices amount to an overall devaluation of the program.

While the Marriott acquisition of Starwood closed in September, the two companies’ integration is far from complete. In particular, Marriott Rewards and Starwood Preferred Guest continue to operate independently, although members may now link their accounts, transfer points, and have their status matched.

Enter the Jarlsberg “Perfect Pairing” sweepstakes by September 12, 2016, for a chance to win the grand prize: a four-night trip for two people to Oslo, Norway, including air and hotel.

Enter the American Airlines “Your Vacation Spot” sweepstakes by April 1, 2016, for a chance to win the grand prize: a $10,000 American Airlines Vacations travel voucher.

For years, Marriott has been referring to its periodic systemwide promotions as MegaBonuses. Early on, when the offer was a free night after two paid stays, the name was apt. But recently, the offers have been much less generous; they were more mini than mega. The offers also became more complicated over the years, based on a targeting scheme that generated customized bonuses according to members’ stay histories and other factors known only to Marriott.

American Airlines’ AAdvantage program is 35 years old this month, and to promote that milestone, the airline is giving away miles:

Enter the Clos Du Bois “Spring in Sonoma” sweepstakes by April 26, 2016, for a chance to win one of the two grand prizes: trips for two to Sonoma, including air, three nights’ hotel, and $700 spending money.

Marriott’s acquisition of Starwood has left one key group vocally underwhelmed: members of Starwood’s Preferred Guest program, particularly Starwood elites who have become accustomed to perks and services that play no part in Marriott’s Rewards program.

Enter the Liberty Richter “Kitchens of India” sweepstakes by June 15, 2016, for a chance to win the grand prize: a six-day trip for two to New Delhi, India, including air, transfers, and hotel.