Mingle Mocktails Makes Moves Just In Time For Summer Travel

04.04.2024 - 21:39 / forbes.com

As we all eagerly gear up for summer, Mingle Mocktails, the fun female-founded line of canned sparkling mocktails, is setting the stage for vacation season with the debut of its latest flavor: Sparkling Raspberry Rosé.

The Provence-inspired drink is a testament to Mingle's dedication to innovation and and features bright raspberry notes and a crisp, dry finish reminiscent of traditional rosé, yet with a fruity, fizzy twist and pink can design. What sets this non-alcoholic alternative apart is its commitment to healthier consumption, with a noteworthy 35% reduction in sugar compared to conventional pink wines.

Laura Taylor, the visionary behind Mingle Mocktails, expressed her excitement about the newest addition to the brand's portfolio, stating, "We're thrilled to introduce another exciting flavor to our expanding lineup. Get ready to elevate your summer gatherings with our latest zero-proof option, perfect for any occasion."

Mingle has seen significant expansion since launching in 2017. The brand recently became available at Target, and is also sold nationwide at Whole Foods Market, CVS, Total Wine & More, Amazon, and more.

Now, thanks to a new national distribution partnership with RNDC, Mingle's products are also set to be widely available on-premise, making it easier than ever for travelers to mix and Mingle wherever their summer travels take them.

“Since partnering with RNDC, we’re now ready to take on the hospitality scene with new availability coming soon in hotels, restaurants and resorts,” Taylor said. “So whether it’s summer road trips or year-round getaways, Mingle will be right at your fingertips!”

Entrepreneur and personality Bethenny Frankel joined the brand last year as a strategic partner and investor after Taylor reached out to her directly after she posted a glowing review of Mingle on her TikTok. Frankel saw potential in the growing non-alcoholic space - anticipated to hit $642.2 million by 2023 according to Allied Market Research - and wanted to get involved.

As someone with her own gorgeous Provence Rosé brand, Forever Young, the new Mingle flavor is the perfect complement for Frankel’s sober fans.

For travelers eager to pack a new staple for the beach and poolside, Mingle's Sparkling Raspberry Rosé is available for $13.99 in a convenient 4-pack online and at Total Wine stores nationwide.