New Zealand is a long, narrow and relatively sparsely populated country.
03.10.2023 - 14:29 / skift.com
New Zealand is launching a new tourism campaign with Kiwi director and actor Taika Waititi to attract visitors after the sector was hammered by Covid-19 and border closures.
Tourism New Zealand on Wednesday will premiere a 3-1/2 minute promotional film featuring the Oscar winner and Jade Daniels, his stunt double in the HBO romantic comedy series “Our Flag Means Death” which is filmed in New Zealand.
Visitors from United States are a major target audience, said Rene de Monchy, chief executive for Tourism New Zealand. The film, shot in December 2022, will also play on social media platforms in Australia, Germany, the UK and parts of Asia.
“Competition is heating up and economic times are a bit tough in many parts of the world so we’ve got to keep being innovative and top of mind for people.”
Prior to Covid and the closure of New Zealand’s borders, international tourism was New Zealand’s largest source of foreign exchange and accounted for about 5.5% of gross domestic product.
Tourists are returning but overseas visitors in July were still 16% lower than in July 2019.
The film, which cost NZ$689,000 ($409,890) to make, highlights activities like dolphin watching in Kaikoura on the South Island’s east coast and wine tasting in the country’s largest city Auckland.
New Zealand is a long, narrow and relatively sparsely populated country.
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Portugal has long been a popular spot for tourists, but that demand has reached new heights. In fact, the first half of 2023 saw record foreign visitors to the country. So, it should come as no surprise that its national carrier — TAP Air Portugal — has increased its presence within the U.S. in recent years.
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New Zealand is one of those destinations best explored by car or campervan. Public transport is limited outside cities, and so much of what you'll want to see and do is off-the-beaten-track, immersed in New Zealand's incredible natural environments. Road tripping means touring at your own pace, stopping for stunning walks, cycle rides, wild swimming or wildlife spotting.
While I was born and bred here in New Zealand – or Aotearoa, the country's Māori-language name – I’ve spent enough years away to understand how it’s a destination that can feel comfortingly familiar and completely strange to visitors all at once.