Tourism campaigns tips

Experience Abu Dhabi has launched a new global campaign titled ‘Find Your Pace’, with the aim of inspiring curiosity ‘for every type of traveller.’

Experience Abu Dhabi has launched a new global campaign titled ‘Find Your Place’, with the aim of inspiring curiosity ‘for every type of traveller.’

Destination Canada has joined forces with Nicole Byer, host of the Netflix show ‘Nailed It!’, on a series of short videos designed to teach viewers ‘how to winter the Canadian way.’

Ras Al Khaimah Tourism Development Authority has launched a new cat-inspired campaign designed to highlight the ‘#PurrrfectVacation’.

New Zealand is launching a new tourism campaign with Kiwi director and actor Taika Waititi to attract visitors after the sector was hammered by Covid-19 and border closures.

Ireland is taking the next step in its comeback as the country’s tourism board recently unveiled a new $84 million marketing campaign with the goal of boosting visitor revenue beyond pre-pandemic levels. 

North Dakota authorities recently unveiled a new tourism campaign named Hello that it believes will help boost recognition of the state.

The FIFA Women’s World Cup kicked off in Australia last week and is expected to bring a significant tourism boost to the country. Tourism Australia estimates the 35-match tournament to have an economic benefit worth $385 million.