Puerto Rico has seen tourism boom coming out of the pandemic, and the island’s authorities believe it’s poised for another surge in visitor numbers — thanks to a new marketing campaign showcasing its culture.
Leah Chandler travel tips
skift.com
25.08.2023
Tourism Advertising Finds New Value With Streaming TV
Tourism agencies are investing more of their advertising dollars in streaming because of its targeting precision, measurement and flexibility.
skift.com
25.08.2023
Hyatt Is Bullish About a Strong 2023
Good morning from Skift. It’s Friday, February 17. Here’s what you need to know about the business of travel today.
skift.com
25.08.2023
IHG CEO Keith Barr Will Depart
Good morning from Skift. It’s Monday, May 8. Here’s what you need to know about the business of travel today.
skift.com
25.08.2023
A Growing Influencer Class Attracts a Larger Piece of Destination Marketing
Tourism agencies are developing more sophisticated and granular destination influencer marketing strategies as content creators hone their skills, reach, and transparency about niche audiences.
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