Destination DC will be aggressively promoting Washington’s unique attractions and experiences in a $20 million campaign set to launch Wednesday.
Puerto Rico to Start 'No Passport, No Problem' Tourism Campaign
09.10.2023 - 21:11 / skift.com / Geoff Freeman / Dawit Habtemariam / Leah Chandler
Puerto Rico is launching a new marketing campaign aimed at travelers who were forced to delay or cancel trips because they couldn’t get their passport in time.
“No Passport, No Problem” will launch next month and remind Americans that Puerto Rico is a U.S. territory – no passport required.
“About a third of Americans didn’t know that Puerto Rico doesn’t require a passport,” said Leah Chandler, chief marketing officer for Discover Puerto Rico.
The campaign comes as the number of Americans traveling aboard surges. Over 46 million Americans traveled abroad in the first six months of 2023, up 32% from the same period in 2022, according to the National Travel and Tourism Office.
But the wait time to get a U.S. passport is between 10 and 13 weeks, an example of the federal government “failing” American travelers, said U.S. Travel CEO and President Geoff Freeman at Skift Global Forum.
No Passport, No Problem will include a landing page displaying “must-knows” of travel to Puerto Rico and curated itineraries for different types of travelers, marketing on social media and partnerships with content creators and airlines, one of which is Frontier Airlines. The campaign will be all earned media.
Discover Puerto will also give away a few free trips. Travelers can win by sharing their stories online with the hashtag #passportdelay. “Later this fall we’re actually going to seek out people who have missed a vacation due to not getting their passport in time and we’re going to reward them with a trip to Puerto Rico,” said Chandler.
Last year, Puerto Rico’s travel and tourism sector generated $8.9 billion in revenue, up 39% from 2019.
There have been several high-profile incidents showing how many Americans are unaware Puerto Rico is part of the mainland, said Chandler. One viral incident had a Puerto Rican man being denied a prepaid reservation by Hertz on the U.S. mainland after employees said his driver’s license wasn’t valid.
UPDATE – just got a call from @Hertz Executive Customer Care – Apologized for incident & acknowledged that I should have never been required to show a Passport -that my PR Driver’s License
The website maxtravelz.com is an aggregator of news from open sources. The source is indicated at the beginning and at the end of the announcement. You can send a complaint on the news if you find it unreliable.
Top Autors
Popular Topics
lonelyplanet.com
27.10.2023 / 12:57
9 best places to visit in Puerto Rico
Puerto Rico is one of those places that just keeps on giving – visit popular spots and well-known historical monuments the first time, and then come back for the hidden gems that require a little bit of research, a rental car and getting to know the residents of this beautiful archipelago.
skift.com
26.10.2023 / 01:15
IDEAS: Visit North Carolina Launches New Fall Tourism Campaign
Visit North Carolina has launched ‘For Real Fall Colours’, a new new campaign in partnership with its creative agency Luquire.
skift.com
25.10.2023 / 18:41
Sweden Reminds Tourists its Not Switzerland in New Campaign
Visit Sweden launched a new marketing campaign to remind the world to stop mixing up Sweden with Switzerland, the tourism board announced on Tuesday.
skift.com
24.10.2023 / 19:39
Hawaii's West Maui to Fully Reopen to Tourism on November 1
Maui’s western region will be fully reopened to the public on November 1, Maui Mayor Richard Bissen announced on Monday. The reopened will area span Kahana to Ka’anapali. Only burned-out sections of the historic Lahaina will remained closed.
skift.com
24.10.2023 / 09:55
IDEAS: British Airways Launches Campaign to Celebrate Diwali
British Airways is has debuted a new seasonal advertisement to celebrate the Hindu festival, Diwali.
skift.com
19.10.2023 / 22:57
IDEAS: LA Tourism Launches 'Now Playing' Campaign
Los Angeles Tourism & Convention Board (LA Tourism) has launched its largest ever consumer advertising campaign in the United Kingdom and Ireland.
skift.com
18.10.2023 / 21:09
Florida Spotlights Nature Trails in $5 Million Tourism Campaign
Florida is highlighting its nature trails and trail towns in a $5 million marketing campaign.
insider.com
16.10.2023 / 06:51
A new residential cruise ship will let travelers live at sea while it sails around the world every 3.5 years — take a look at its condos starting at $100,000
A new residential cruise ship startup has plans to begin sailing around the world in May 2024. But unlike the only one currently in operation (a luxury concept with multi-million-dollar condos), cabins on Villa Vie Residences' future ship will start at $100,000.
skift.com
12.10.2023 / 18:01
Intrepid and VisitBritain CEOs Talk Future of Tourism—Full Video
There was a travel boom this summer in Europe. Famous destinations and attractions were more crowded than ever with tourists. Destinations, tour operators and communities have been trying to adapt to the tourism surge.
forbes.com
12.10.2023 / 00:13
Escape From Puerto Vallarta (Part 2)
Puerto Vallarta has become one of Mexico’s most popular destinations. And for good reason: awesome beaches and activities, amazing food and drink, and incredibly easy access from North America via the cruise port and international airport.
travelpulse.com
10.10.2023 / 19:47
Uncover a Surfing Paradise in Puerto Escondido, Mexico
Puerto Escondido is famous for its waves for expert surfers and has places for beginners. (Photo Credit: Ministry of Tourism of Mexico, Sectur)