Prague is expecting its (MICE) Spring

27.11.2023 - 09:47 / traveldailynews.com / Tatiana Rokou / Art

Hybrid events and virtual components of in-person events are here to stay as they can reach more attendees and the recorded content can live on long after the event is over. But the truth is that no one can overlook the power of live contact. And for that, the city of Prague says “I’m ready”.

Prague, capital of the Czech Republic and of the picturesque Bohemia region, known as the City of a Hundred Spires and a UNESCO world heritage site, is now ready to welcome back the international MICE market and host all kinds of events.

Roman Muska, PCB's Director says "as everybody else, COVID crisis has put us on hold. but also, that gave us the time to see what we could do better and to see new perspective and new venues that are waiting to be discovered."

Prague Convention Bureau was established in 2008 with a mission to strengthen the positive awareness of the city of Prague as a convention and incentive destination, to increase revenue and stimulate economic growth for the community. "Live meetings are back" says Roman, "and Prague hosted many important congresses in the first half of 2022 already. I think that hybrid format in the MICE business will remain in some percentage. My opinion is that the hybrid format carries importance for some meeting formats, and the “hybridisation” of meetings varies a lot depending on the meeting needs and their complexity. Unless we are forced to face the same situation we did in the past two years again, I believe that the metaverse events will play a minor role, at least in the next five years."

Kunsthalle Praha

Kunsthalle Praha opened to the public on 22 February 2022. The Zenger Transformer Station has been converted into a modern, new space for art, culture, and dialogue. The building consists of:

Now in Kunsthalle Praha: "Gregor Hildebrandt: A Blink of an Eye and the Years are Behind Us" (29/092022 – 13/02/2023).

Ms Ivana Goosen, CEO, comments, "The new monolithic structure is inextricably linked with the original elegant façade, and together they form a unique space for the future art gallery. The façade has retained its modestly decorative Neo-Classicist style, except that it has been expertly cleaned and restored".

Now in Kunsthalle Praha: "Gregor Hildebrandt: A Blink of an Eye and the Years are Behind Us" (29/092022 – 13/02/2023).

The windows and large gates have been given their original light grey hue. The only change is that the former opaque wire glass has been replaced with clear, transparent glass. What was originally a technical building has regained its former greyish-beige colour. The building has also finally been given a highly visible main entrance (in the past, it was no more than an inconspicuous technical door) in the form of a gleaming