Qatar Duty Free Unveils Souq Al Matar: A Unique Retail and Dining Experience at Hamad International
14.12.2023 - 14:49
/ breakingtravelnews.com
/ Mohammed Al-Meer
Qatar Duty Free (QDF), owner and operator of all retail and catering outlets at Hamad International Airport in Doha, today unveiled Souq Al Matar – an experiential mixed retail and dining concept – at a grand opening event attended by QDF’s leadership, VIPs, international and local media, and KOLs.
Souq Al Matar – matar being the Arabic word for airport – is a traditional Qatari Souq located in the North Node terminal of HIA, featuring seven shops and two restaurants. The concept was developed in collaboration with award-winning architect Mr. Ibrahim M. Jaidah, who is renowned for delivering world-class architectural projects in Qatar such as the Al Thumama Stadium.
BRINGING QATAR TO TRAVELLERS
Delivering a ‘sense of place’ experience, Souq Al Matar recreates the bustling energy and aesthetics of Qatar’s iconic traditional markets. Wicker woven ceilings, arched doorways, wooden-framed windows, and numerous other decorative details deliver an immersive and culturally resonant Souq experience. Strengthening the space’s celebration of Qatari heritage, a dhow boat is displayed centre-stage, paying homage to the maritime trade which thrived in the country and had a strong association with the markets.
Throughout the first week of the Souq’s opening, customers can explore a range of captivating cultural experiences showcasing traditional craftsmanship, including live basket-weaving demonstration and Sadu weaving – a traditional practice which combines geometric patterns with vibrant colours which hold cultural motifs. In addition, greeters will welcome guests in traditional Qatari attire, serving Arabic coffee “gahwa” and dates as serving gahwa and dates signifies hospitality and generosity in the Qatari culture. Visitors can also see skilled artisans tailoring the Bishit – a traditional men’s robe – and Henna artists creating stunning designs on women’s hands.
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At the opening event, a Naham group performed “sea music”, a tradition that pearl divers practiced for encouragement and entertainment during their trips. In addition, an orchestral performance combining melodies from the past and the present composed by renowned Qatar composer and songwriter Dana Al Fardan was performed.
Qatar Airways Group Chief Executive Officer, Engr. Badr Mohammed Al-Meer, said: “Our goal has always been to ensure that the travel experience at Hamad International Airport remains one of the best in the world. Souq Al Matar brings a whole new dimension to passengers, where they can shop, dine, and experience a taste of Qatar without having to leave the airport. We have once again raised the bar of what the airport experience can aspire to be, making it a part of the cultural experience itself, not just a transit