Saudi Arabia's Red Sea Global Mulls 2026 Public Market Offering

The next generation of Saudi Arabian hotels is coming, marked by the opening of the Kingdom’s multi-billion-dollar giga-projects. Marriott is showing what is possible at these spare-no-expense properties: Asking for the highest room rates in the country.

Marketers beware: Prior ways of marketing to Chinese consumers, including travelers, won’t work as well today because their preferences changed during the pandemic.

Saudi Arabia’s increasing focus in the tourism sector and the shift to leisure travel has brought Seera Group from the red to report the company’s first post-pandemic operating profit of $8 million in the third quarter.

Saudi Arabia announced its masterplan for King Salman International Airport — touted to be one of the world’s largest airports. Public Investment Fund, the country’s sovereign wealth fund, will build the more than 57 square kilometres airport, and it will include the current King Khaled airport. With plans for six parallel runways, and including the existing terminals, the airport aims to accommodate up to 120 million travelers by 2030. By 2050, the airport is expected to accommodate up to 185 million passengers and process 3.5 million tons of cargo. The masterplan would boost Riyadh’s position as a global logistics hub, stimulate transport, trade and tourism, and act as a bridge linking the East with the West. The new airport is expected to contribute $7 billion annually to the country’s non-oil gross domestic product and to create 103,000 direct and indirect jobs, in line with Saudi’s Vision 2030 objectives. The kingdom has plans to attract 100 million annual visits by 2030.

The Middle East is leading international travel recovery in the fourth quarter as inbound arrivals to the region witnessed an increase of 4 percent, long ahead of the global average of a decrease of 30 percent, according to travel analytics firm ForwardKeys. “The FIFA World Cup is certainly the key driver for its travel recovery,” said Juan Gomez, head of market intelligence at ForwardKeys. The latest air ticketing data by ForwardKeys also shows that international arrival levels may be back to normal in 2023, with travel to the Middle East up by 15 percent on pre-pandemic levels in the first quarter. Overall, the outlook for 2023 looks promising, despite high inflation in key source markets and the looming recession, FowardKeys noted. The Middle East is also attracting more premium travellers than in 2019, the travel analytics firm noted with Saudi Arabia showing the greatest growth. Qatar, Egypt, Jordan, and Lebanon are also showing growth, with a regional average of 11  percent above 2019.

Having witnessed a stronger than expected recovery in 2022, the Middle East could see international tourist arrivals return to pre-pandemic levels this year, according to the United Nations World Tourism Organization (UNWTO). Data from the UNWTO World Tourism Barometer noted that while all regions enjoyed significant increase in international arrivals in 2022 over the previous year, the Middle East recorded the strongest relative increase as international tourist numbers climbed to 83 percent of pre-pandemic numbers last year. “The region welcomed large events such as Expo 2020 Dubai and the FIFA World Cup in Qatar, as well as a highly attended Hajj pilgrimage in Saudi Arabia,” noted UNWTO in its report.  “UNWTO anticipates a strong year for the sector even in the face of diverse challenges including the economic situation and continued geopolitical uncertainty,” Secretary General Zurab Pololikashvili said. UNWTO noted that over 900 million tourists travelled internationally in 2022, which was double the number of those who travelled in 2021 though still 37 percent below 2019.

Citizens of Saudi Arabia will now be able to rent out their homes to tourists, according to a bylaw approved by the tourism ministry.

Saudi Arabia launched the electronic stopover transit visa for international visitors arriving in the country by air from Monday. The transit visa entitles visa holders to stay in the kingdom for four days and the duration of the visa is three months. The visa is free of cost and it will be issued instantly along with the flight ticket, the Saudi Press Agency reported quoting sources from the foreign affairs ministry. The ministry clarified that applications for transit visas can be submitted through the electronic platforms of Saudi Arabian Airlines and Flynas. The transit visa allows transit passengers, who wish to enter Saudi Arabia to perform Umrah and visit the Prophet’s Mosque in Madinah in addition to traveling inside the kingdom, as well as attending tourism events. The ministry confirms that the digital transit visa service will contribute to achieving the objectives of Vision 2030 by strengthening Saudi’s position and benefiting from its distinguished strategic location connecting various continents, and attractive station for transit passengers as well as a global tourist destination.

Good morning from Skift. It’s Tuesday, February 7. Here’s what you need to know about the business of travel today.

In line with Saudi Arabia’s Vision 2030, the recently-launched New Murabba Development Company will be developing what it calls the world’s largest modern downtown in Riyadh. The New Murabba project will be built around the concept of sustainability, featuring green areas and walking and cycling paths, according to a release. “It will also feature an iconic museum, a technology and design university, a multipurpose immersive theatre, and more than 80 entertainment and culture venues,” the release further stated. Built over an area of 19 square kilometers, the project will also have its own internal transport system and will be located at a distance of 20 minutes’ drive from the airport. As part of the project, Saudi Arabia will also be developing a 400-meter-high-cue shaped skyscraper Mukaab touted to be the world’s first immersive destination offering an experience created by digital and virtual technology with the latest holographics. The project is expected to add $48 billion to non-oil gross domestic product and create 334,000 direct and indirect jobs by 2030. The project is due to be completed in 2030.

Dubai has yet again revealed its plans to connect the city through flying taxis and expects to launch aerial taxi operations by 2026.

The post-Covid recovery of the real estate sector in Saudi Arabia is led by increasing tourist demand and government spending on infrastructure projects such as the investment in King Salman International Airport, Deloitte noted in its latest real estate report. In 2022, both average daily rate (ADR) and occupancy improved from 2021 as market-wide recovery was supported by the ease of travel and faster visa processing for tourists, according to the report. The first three months of the year were the strongest for occupancy performance in Riyadh, reaching 76 percent in March. Meanwhile, Jeddah hotels recorded the highest occupancy performance in May at 59 percent. The facilitation of a tourist visa for Gulf residents and the visa on arrival extension to UK, U.S. and European Union residents aims to support the country’s ambition to welcome 100 million visitors a year by 2030, the global consultancy firm noted in its report.