Saudi Tourism Promotes Its All-Season Appeal With New Campaign

In the second quarter of 2023, the Middle East’s hotel construction pipeline has seen significant growth, marking its highest project count since the first quarter of 2020, according to Lodging Econometric’s Middle East Hotel Construction Pipeline Trend Report.

The Central Bank of the United Arab Emirates this week revised the nation’s gross domestic product (GDP) growth for 2022 from 6.5 percent to to 7.6 percent. Explaining the reason for the renewed forecast, the bank cited stronger than anticipated performance of non-oil sectors, including tourism, hospitality, real estate, transportation and manufacturing. In its review report for the third quarter, the Central Bank noted that it expects non-oil gross domestic product to grow by 6.1 percent in 2022, compared to its previous estimate of 4.3 percent, while it expected oil gross domestic product to grow by 11 percent in 2022. Explaining the reasons for the steady growth in gross domestic product, the report cited the removal of most Covid-related restrictions, in addition to recovery of the tourism sector, real estate and construction boom, expansion of manufacturing activities, as well as the hosting of global events.

Marketers beware: Prior ways of marketing to Chinese consumers, including travelers, won’t work as well today because their preferences changed during the pandemic.

Looking to position itself as a leading tourism destination in the Middle East, Dubai has scrapped the 30 percent municipality tax on alcohol for what has been called a trial period of one year, till December 31. Also, tourists and expats will no longer need to pay a fee to secure a personal liquor license to purchase alcoholic beverages. However, an Emirates ID, or passport for tourists, will still be required. The change that came into effect from Sunday, was confirmed by Maritime and Mercantile International, one of the biggest alcohol retailers in the United Arab Emirates and a subsidiary of the state-owned Emirates Group.

Malaysia’s Capital A will not be merging its airlines, but will instead move all the carriers under one existing structure, similar to how British Airways, Iberia Airline, and Aer Lingus operate under the International Airlines Group umbrella, said CEO Tony Fernandes on Monday.

Saudi Arabia’s increasing focus in the tourism sector and the shift to leisure travel has brought Seera Group from the red to report the company’s first post-pandemic operating profit of $8 million in the third quarter.

In a bid to boost tourism’s contribution to the national gross domestic product to $122 billion a year by 2031, the ruler of Dubai, Sheikh Mohammed bin Rashid Al Maktoum, launched the UAE Tourism Strategy 2031 on Friday. Eyeing an annual increase of $7.4 billion, the tourism startegy aims to attract new investments of $27.2 billion to the tourism sector in the country, and attract 40 million hotel guests in 2031. The strategy includes 25 initiatives and policies to support the development of the tourism sector in the country, according to the government media office. With the return of tourists, the United Arab Emirates’ tourism revenues surpassed $5 billion in the first half of this year.

Saudi Arabia announced its masterplan for King Salman International Airport — touted to be one of the world’s largest airports. Public Investment Fund, the country’s sovereign wealth fund, will build the more than 57 square kilometres airport, and it will include the current King Khaled airport. With plans for six parallel runways, and including the existing terminals, the airport aims to accommodate up to 120 million travelers by 2030. By 2050, the airport is expected to accommodate up to 185 million passengers and process 3.5 million tons of cargo. The masterplan would boost Riyadh’s position as a global logistics hub, stimulate transport, trade and tourism, and act as a bridge linking the East with the West. The new airport is expected to contribute $7 billion annually to the country’s non-oil gross domestic product and to create 103,000 direct and indirect jobs, in line with Saudi’s Vision 2030 objectives. The kingdom has plans to attract 100 million annual visits by 2030.

Sheikh Mohammed bin Rashid Al Maktoum, vice president and prime minister of the UAE and ruler of Dubai, launched the Dubai Economic Agenda — D33 with the ambitious goal of doubling the size of Dubai’s economy over the next decade. With economic targets of $8.7 trillion over the next 10 years, the agenda also aims to establish Dubai’s position among the top three global cities. A key priority of the D33 Agenda is to make Dubai one of the top three international destinations for tourism and business by providing a globally competitive environment for business and driving down the cost of doing business across a number of sectors. The agenda also includes the launch of innovative projects to help make Dubai the world’s best city to live and work in as well as drive sustainable economic growth through innovative approaches. “Dubai will rank as one of the top four global financial centers with an increase in foreign direct investment to over $177 billion over the next decade and an annual $27.2 billion contribution from digital transformation,” the Dubai ruler said.

Having witnessed a stronger than expected recovery in 2022, the Middle East could see international tourist arrivals return to pre-pandemic levels this year, according to the United Nations World Tourism Organization (UNWTO). Data from the UNWTO World Tourism Barometer noted that while all regions enjoyed significant increase in international arrivals in 2022 over the previous year, the Middle East recorded the strongest relative increase as international tourist numbers climbed to 83 percent of pre-pandemic numbers last year. “The region welcomed large events such as Expo 2020 Dubai and the FIFA World Cup in Qatar, as well as a highly attended Hajj pilgrimage in Saudi Arabia,” noted UNWTO in its report.  “UNWTO anticipates a strong year for the sector even in the face of diverse challenges including the economic situation and continued geopolitical uncertainty,” Secretary General Zurab Pololikashvili said. UNWTO noted that over 900 million tourists travelled internationally in 2022, which was double the number of those who travelled in 2021 though still 37 percent below 2019.

Citizens of Saudi Arabia will now be able to rent out their homes to tourists, according to a bylaw approved by the tourism ministry.

Saudi Arabia launched the electronic stopover transit visa for international visitors arriving in the country by air from Monday. The transit visa entitles visa holders to stay in the kingdom for four days and the duration of the visa is three months. The visa is free of cost and it will be issued instantly along with the flight ticket, the Saudi Press Agency reported quoting sources from the foreign affairs ministry. The ministry clarified that applications for transit visas can be submitted through the electronic platforms of Saudi Arabian Airlines and Flynas. The transit visa allows transit passengers, who wish to enter Saudi Arabia to perform Umrah and visit the Prophet’s Mosque in Madinah in addition to traveling inside the kingdom, as well as attending tourism events. The ministry confirms that the digital transit visa service will contribute to achieving the objectives of Vision 2030 by strengthening Saudi’s position and benefiting from its distinguished strategic location connecting various continents, and attractive station for transit passengers as well as a global tourist destination.