Singapore Airlines upgrades premium economy dining and amenity kits

15.03.2024 - 12:07 / thepointsguy.com / Airlines

The premium economy product on Singapore Airlines is already an elevated experience compared to what you might find on American carriers.

But why stay complacent at the top?

On March 31, Singapore Airlines plans to roll out enhancements to its premium economy dining product on all flights as well as amenity kits on journeys clocking in at seven hours or longer, the company announced Friday morning.

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"Our philosophy is to never stand still," Yeoh Phee Teik, senior vice president of customer experience at Singapore Airlines, said this week at Singapore Changi Airport (SIN). "We have been gathering regular customer feedback, conducting regular customer research [and] keeping our fingers on the pulse of our customers to keep track of their evolving needs and preferences."

While Singapore Airlines calls this the first comprehensive revamp of its premium economy-class experience since it debuted the cabin class in 2015, consider this more of a nip and tuck with some fillers here and there rather than a complete face-lift. You'll still have the usual seats, entertainment system and legroom in premium economy as before.

This soft product glow-up will still delight those in the premium economy cabin, though.

Premium economy meals at the end of this month will include a larger seasonal appetizer, main course, bread, dessert, cheese and crackers, and a small chocolate bar as part of the elevated service.

Singapore Airlines passengers seated in premium economy will have the option of a glass of Charles de Cazanove Brut Tradition NV Champagne after takeoff. Hard menu cards will once again be passed out after a pandemic-fueled hiatus. These will list the meal, snack and beverage options on the flight, but premium economy passengers can also utilize the airline's Book the Cook menu, which offers as many as 20 dishes on rotation at a time for preorder up to 24 hours before departure.

I sampled the Book the Cook bak chor mee — a popular Singapore dish of egg noodles with minced pork, braised mushrooms and chili sauce — for lunch at the press event and was impressed by the spicy flavor. It paired well with a 2023 Wairau River sauvignon blanc, a new wine option for premium economy. Along with the sauvignon blanc and Champagne, Singapore Airlines also added a 2022 St Hallett Faith shiraz to the menu.

Other new dishes in premium economy include beef bourguignon with bacon, mushrooms, vegetables and potato gratin as well as Thai-style crab curry. New appetizers include garlic-roasted prawns with aioli and patatas bravas, broccoli salad with smoked salmon and various Japanese cold noodles depending on the season. You'll find options like