Skift India Report: MakeMyTrip Partners with Cricket Fans to Elevate Homestay Standards
11.10.2023 - 03:59
/ skift.com
/ Peden Doma Bhutia
Embracing the fervor of the Cricket World Cup in India, MakeMyTrip is diving headfirst into the event that’s expected to attract a massive audience. In its latest campaign, the online travel company is enlisting cricket superfans to ensure the quality and hospitality standards of its homestays and villas.
Traveler’s Predicament While Choosing Homestays: To address the issue of inconsistent accommodations, MakeMyTrip has recruited cricket superfans from the subcontinent as “quality assurance ambassadors,” acknowledging the challenges travelers encounter with varying hospitality and offerings, especially in the homestay category.
Who Are These Ambassadors? Individuals like Sudhir Chaudhary, Saravanan Hari and Sugumar from India, Gayan Senanayaka from Sri Lanka, and Shoaib ‘Tiger’ Bukhari from Bangladesh are at the forefront of this initiative.
What Will They Do? In MakeMyTrip’s words these people would be “testing and validating” its curated homestays and villas in the brand’s latest campaign.
(Read how the cricket world cup looks to ignite India’s travel demand)
Highlighting the expertise of these superfans, MakeMyTrip noted, “Given their extensive travel experiences while following cricket matches worldwide, they are uniquely equipped to provide a comprehensive assessment across various parameters such as pricing, service quality, and available space.”
Skift brings out India-centric data points from the global research study conducted by Collinson’s airport experiences programme, Priority Pass.
FOMO is passe, enter FOSO (fear of switching off).
What’s FOSO Now? While travel booms the constant pressure to be connected is also proving a challenge for many. And this is particularly prominent among younger travellers.
Top FOSO-Free Trips: for Indian travellers — beach holiday, city break and holiday centred around wellness.
Ideal Holiday Time Period: 2-6 days only.
Accor plans to open 30 new properties in India in the next three to five years, senior vice president operations, India and South Asia, Puneet Dhawan, told news agency PTI recently.
Target Cities: The new properties would come up in New Delhi, Chandigarh, Mohali, Bhubaneswar and Amritsar.
India’s Rising Middle Class: During his conversation, Dhawan also discussed the promise of tier 2 and tier 3 cities in India, where Accor has observed increased demand and rising room rates following the Covid-19 pandemic.
He noted that the rates smaller cities have been able to command surpass those in cities like Delhi and Mumbai, which has motivated developers and investors to explore opportunities in these markets.
New Brands: It is precisely this potential, coupled with the rising Indian middle class wielding greater purchasing power, that has made Accor