Sonder Launches Its First Hotel Collection
25.08.2023 - 13:10
/ skift.com
/ Dennis Schaal
/ Francis Davidson
If you are confused about whether Sonder is a short-term rental operator like an Airbnb or a hotel operator, then this will help: Sonder is launching its first hotel collection, Powered by Sonder, which includes 23 Sonder-operated properties in 13 markets.
The designation may help potential Sonder guests trying to figure out what kind of customer experience – a hotel room or an apartment in a multi-family building – they can expect.
The company said these Powered by Sonder hotels are distinct from other hotels and multi-unit apartments Sonder operates in that they are boutique hotel-oriented, and have their own design elements and features, such as onsite food and drinking facilities.
Skift is first to report the news of the new collection.
To get an independent view, we thought it would be interesting to see how other platforms and their customers rate these Powered by Sonder properties. Among them are Atala in Paris, which Expedia classifies as a 4-star hotel that gets an 8.4 out of 10 rating from its customers. Hotels.com labels Chambers powered by Sonder, near Central Park in New York City, as a 3.5 star aparthotel with an 8.8 out of 10 rating from its guests.
The Yelo Jean Médecin powered by Sonder in Nice gets 4.5 out of 5 on Tripadvisor, which designates it #1 of 25 limited service properties in the French city. Beverly Terrace powered by Sonder in Beverly Hills, California, is a 3-star hotel, according to Google, deserving of a 4 out of 5 rating from more than 300 user reviews.
These properties are listed on a variety of platforms, including Airbnb, Expedia, Booking.com and Hotels.com, as well as on Sonder.com. For a one-night stay for two people on August 14, the nightly rates for these for properties on Sonder.com ranged from $167 (Beverly Terrace) to $347 (Atala in Paris).
“Powered by Sonder are all hotels, not apartment-style properties, with a strong and unique design, distinct from Sonder’s core aesthetic,” Patrick Mitchell, Sonder’s VP of marketing and distribution, told Skift via email. “The guest experience is otherwise the same, including mobile check-in and service.”
Sonder, founded in 2014 in Montreal and currently publicly traded on Nasdaq, began as a short-term rental operator. Co-founder and CEO Francis Davidson said in a statement that “hotels make up a significant and growing part of our portfolio.”
Sonder recently expanded its hotel offerings in Florida, as well as its Europe, the Middle East and Africa region.
Mitchell declined to say how many hotels outside of the collection Sonder operates, adding “Powered by Sonder properties make up a minority of our total live hotel properties.”
The boutique hotel experience at these Powered by Sonder properties appeals to