When Ennismore launched a rewards program in July, the lifestyle hospitality joint venture with Accor said it wanted to stand apart from supposedly boring, generic loyalty programs — partly by adopting a paid subscription model instead. Ennismore on Monday introduced its latest twist.
Southwest Airlines Improves Loyalty Program
17.10.2023 - 19:59 / travelpulse.com / Jonathan Clarkson / Southwest Airlines / Rich Thomaselli / Airlines
Christmas is still more than two months away, but Southwest Airlines just told its loyalty club members about one of its gifts. The carrier today said it would make some enhancements to its Rapid Rewards program.
The enhancements include making it easier for customers to earn tier status, awarding A-List Preferred Members with up to two complimentary premium drinks, and allowing customers to pay for Southwest flights using a combination of cash and Rapid Rewards points.
"We're making our award-winning Rapid Rewards program even stronger, by adding new enhancements to our loyalty program, making it even easier for Members to earn and enjoy their benefits," said Jonathan Clarkson, Vice President of Marketing at Southwest Airlines, in a statement. "By lowering the tier requirements and making credit card spend count double toward tier requirements, we're able to deepen engagement with our brand and cobranded credit cards, while maintaining the core program values that our Customers know and love—including unlimited reward seats, no blackout dates, and points that don't expire.”
The five major enhancements include:
Terms and conditions do apply.
Earlier this summer, Southwest announced adding more seasonal flights for spring break 2024. Aiming to meet seasonal demand and travel patterns, the airline will add more nonstop options for the busy period, including travel on peak days when new time-saving nonstop service corresponds with a complementary schedule of daily connecting or same-plane flights.
For the latest travel news, updates and deals, subscribe to the daily TravelPulse newsletter.
The website maxtravelz.com is an aggregator of news from open sources. The source is indicated at the beginning and at the end of the announcement. You can send a complaint on the news if you find it unreliable.
Top Autors
Popular Topics
skift.com
01.11.2023 / 22:21
Southwest Airlines Looks to Fly From DFW Airport
Southwest Airlines currently can’t fly to or from Dallas-Fort Worth International Airport – but that could change in the near future.
skift.com
01.11.2023 / 16:59
American Airlines CEO Seeks to Boost Revenue and Enhance Loyalty Program
American Airlines is adjusting its course during the pandemic recovery to boost its profitability, such as by focusing on under-served routes in the U.S. and by making its frequent flyer program an even bigger revenue generator.
thepointsguy.com
31.10.2023 / 19:57
2 US senators are targeting airlines' frequent flyer and loyalty programs
In the latest congressional push dubbed consumer advocacy in the travel rewards credit card space, two U.S. senators are looking into "unfair and deceptive practices in airlines' frequent flyer and loyalty programs," per a joint press release.
forbes.com
30.10.2023 / 18:17
Southwest Airlines Introduces New Checked Baggage Perk
Southwest Airlines has always been a fan favorite for its baggage policy, which allows all passengers two free checked bags, regardless of status or ticket.
thepointsguy.com
30.10.2023 / 13:41
Southwest Airlines brings back 66 seasonal routes in summer schedule rollout
Southwest Airlines made headlines last week when it announced 30 new routes, adding new service at cities across its map.
skift.com
27.10.2023 / 22:19
IDEAS: Shashi Takes a Bold Step with Loyalty Program
Nestled in the heart of Silicon Valley, Shashi has taken a bold step, diverging from the conventional path of hotel loyalty programs. Shashi’s unique approach cuts through the clutter, offering guests not just a place to stay, but a direct financial incentive to remain loyal.
skift.com
26.10.2023 / 20:05
Southwest Plans Big Orlando Expansion to Boost Profitability
Southwest Airlines executives want investors to be clear about big thing: U.S. travel demand is “healthy.” Southwest leaders repeated the word several times during the third-quarter earnings call Thursday.
afar.com
26.10.2023 / 16:57
Southwest Just Revamped Its Loyalty Program for 2024
Usually when loyalty programs announce changes, frequent fliers prepare for the worst. However, Southwest’s recently announced changes to its loyalty program, Rapid Rewards, are all for the best.
thepointsguy.com
26.10.2023 / 13:53
Southwest adds 30 new routes, shakes up international Florida flights as it extends booking schedule
Southwest Airlines unveiled a whopping 30 new airline routes in its latest schedule update, which extends its booking schedule through Aug. 4, 2024.
skift.com
25.10.2023 / 18:41
Vrbo Severed Ties with Hosts for Cancelling Guest Bookings
Vrbo has recently severed ties with “a large number” of its vacation rental hosts who have cancelled too many guest bookings without valid reasons.
travelpulse.com
24.10.2023 / 20:18
Off-Duty Airline Pilot Allegedly Tried to Shut Off Plane Engines, Charged With 83 Counts of Attempted Murder
An off-duty airline pilot was charged with 83 counts of attempted murder after he allegedly tried to shut off the engines on an Alaska Airlines plane while it was in flight.