Sri Lanka Rolls Out Free 30-Day Tourist Visas for 35 Nations

27.08.2024 - 17:07 / skift.com / Peden Doma Bhutia / For More

Sri Lanka is set to launch a six-month pilot program on October 1, offering free 30-day tourist visas on arrival to citizens from 35 countries, including the U.S., UK, Russia, India and China. The initiative, which temporarily waives the typical $50 visa fee, aligns with the island nation’s peak travel season, lasting from December to mid-April. This move is part of a broader strategy to revitalize tourism, a sector crucial to Sri Lanka’s economy.

Sri Lanka aims to welcome 2.5 million tourists and attract revenue worth $4 billion by the end of this year. Tourism arrivals peaked in 2018 in Sri Lanka, when 2.5 million tourists spent $4.4 billion in the country.

Last year in December the country finally announced its plans to roll out its global tourism marketing campaign urging tourists “You’ll Come Back For More,” marking the first such campaign since 2007.  

The free visa announcement comes amid ongoing concerns over a visa scam that has sparked significant controversy. In April, the Immigration Department, replaced the state-run telecommunications company Mobitel, which managed the Electronic Travel Authorization (ETA) system, with a consortium of foreign companies. The companies included Singapore-registered GBS Technology Services, the UAE-registered IVS Global-FZCO, and the Dubai-headquartered VFS VF Worldwide Holdings.

Following a public outcry and multiple legal challenges, Sri Lanka’s highest court ordered a return to the local provider.

Tourism, a vital revenue stream for Sri Lanka, has seen a resurgence in 2024. Between January 1 and August 19, the country welcomed over 1.3 million tourists, with India, the UK and Russia being the top source markets.

Earnings from tourism in the first half of 2024 soared to over $1.5 billion, a 78% increase year-on-year, highlighting the sector’s rapid recovery. This is particularly significant given the political and economic turmoil that had previously deterred visitors.

Europe continues to be a major influence, accounting for nearly half of all arrivals, while Asia and the Pacific regions have also emerged as key contributors. The increase in visitors from these regions underscores shifting dynamics in Sri Lanka’s tourism landscape.

In 2023, Sri Lanka saw a significant rebound in tourism, welcoming 1.49 million visitors – more than double the 2022 figures, according to the Sri Lanka Tourism Development Authority.

The travel industry welcomed the visa-free initiative. Sam Clark, CEO of Experience Travel Group, described it as a “game-changing blueprint” for the country’s tourism future. “It’s a huge opportunity for British ministers to negotiate a permanent visa-free arrangement,” Clark said.

From 2018, the British government had warned tourists from