Sri Lanka Tourism is all set to give it’s best at the ITB Berlin this year

Sri Lanka has been on my must-visit list for years. The teardrop-shaped island in South Asia is known for its stunning beaches, lush jungles, and foliage-covered mountains.

Wherever you go to catch the total solar eclipse on April 8, those three or four minutes of daytime darkness — no matter how spectacular — might not be enough.

ITB Berlin, an annual event considered one of the most critical in the travel trade industry, concluded last week after another successful year. 

If there's one honeypot location for many U.S. eclipse-chasers on Monday, April 8, it's Niagara Falls—and you don't even need a ticket. Destined to be in darkness for 3 minutes and 29 seconds at 3:18 p.m. EDT, many thousands of people are expected to be at the UNESCO World Heritage Site on the U.S.-Canada border to witness its first total solar eclipse since January 24, 1925—and its last until October 26, 2144.

Minister of Tourism, Hon Edmund Bartlett is driving future tourism investment for St. Thomas which is gearing up to become Jamaica’s newest tourist destination. In a meeting with German leisure, travel and tourism company, TUI Group, it was confirmed that the company is exploring expanding its footprints in Jamaica and is showing signs of interest to invest in St. Thomas.

The Pacific Area Travel Writers Association (PATWA) has bestowed the prestigious title of Global Tourism Icon upon Minister of Tourism, Hon Edmund Bartlett, recognizing his outstanding contributions to the tourism industry. This esteemed accolade, that was presented yesterday (March 6), comes as a testament to Minister Bartlett’s relentless dedication to promoting sustainable tourism practices, fostering cultural exchange, and advancing the tourism sector on a global scale. He has been at the forefront of initiatives aimed at enhancing visitor experiences, building resilience and creating economic opportunities for local communities through tourism.

Israel’s Tourism Minister Haim Katz has appealed for travellers to visit Israel again. Travellers were safe in the country, he said in front of the press on Tuesday at ITB Berlin. He would be urging the German government to drop the travel warnings for Israel issued by the German Foreign Office.

Travel from Germany to the United States of America has returned to pre-pandemic levels. Speaking at ITB Berlin, on Wednesday the US ambassador to Germany, Amy Gutmann, stated that the two million mark has again been exceeded, and is now within 85 per cent of the 2019 figure.

At ITB Berlin – the world’s leading travel trade show – Weeva launched its new AI capabilities in an industry-defining first for the travel and tourism sector. Since providing a preview of the new AI features at the Phocuswright Conference in October 2023, the formal launch now means that the award-winning sustainability management platform is the first to integrate generative AI capabilities into its user experience.

THE importance of the German market to Tobago has been underscored by THA Secretary of Tourism, Culture, Antiquities and Transportation Tashia Burris.

The State Agency for Tourism Development of Ukraine (SATD) has unveiled a new campaign entitled “We Are Here: Brave Hearts of Ukraine” during the ITB Congress in Berlin.

Oman has planned to invest over US$31bn by 2040 in the tourism sector, H E Azzan al Busaidi, Undersecretary for Tourism, stated at ITB Berlin. The sultanate has planned to invest over US$31bn by 2040 in the tourism sector, H E Azzan al Busaidi, Undersecretary for Tourism in the Ministry of Heritage and Tourism (MHT), stated in Berlin, Germany on Monday.