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Standard International CEO Says Lifestyle Hotel Growth Plan Isn't 'Drag and Drop'
25.08.2023 - 14:43 / skift.com / Sean Oneill
Standard International, the hotel company behind The Standard Hotels and The Peri Hotel — and a majority owner of Bunkhouse House Group — is taking on a lot these days to meet CEO Amber Asher‘s aggressive expansion plans.
In 2019, the company had 14 hotels with about 1,500 keys. By the end of 2023, it aims to have 25 hotels and about 2,500 keys across three brands. That’s a growth of about two-thirds.
I spoke with Asher for an update. The Standard has a growth pipeline internationally and in the Americas.
Branded residential hospitality has been a hot topic for everyone from Marriott to Montage.
The company’s Bunkhouse brand, where motels and hotels range from about 20 to 90 rooms, is also growing.
The Peri Hotel debuted in 2020 with two properties in Thailand’s Hua Hin and Khao Yai and another on the way to appear in Bangkok in 2024.
Standard International is particularly interested in finding partners for new projects in the U.S. and Latin America, especially a Standard in Mexico City.
The company is also working on a technology project.
Thailand has been a big growth hub for the company, thanks to owner Sansiri.
It’s daring for Standard International to take on so many challenges at once. The most intimidating goal may be its effort to scale up the lifestyle, boutique hotel concept to a half dozen countries very quickly.
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