Scott Pauli. (Photo Credit: Island of Hawai‘i Visitors Bureau)
25.08.2023 - 13:50 / skift.com / Leslie Barrie
Of the 70 team members at the Martigny Boutique-Hotel in the Valais region of Switzerland, 40 come from a foundation supporting people with intellectual disabilities.
“They have a lot of pride and their families do too, because they are placed in society,” said Mathias Munoz, director of Martigny Boutique Hotel. “They have coworkers and teammates. For everyone, it’s a really good thing to share life and work and to be integrated into society.”
Martigny’s model of a commercial-hotel-meets-social-inclusion project has been operating for almost eight years, but it remains a rare example in the industry. As more hotels try to boost their diversity, equity and inclusion efforts (that sometimes seem thin at best), the 52-room Martigny Boutique Hotel is making legitimate societal change.
A few other hotels, like the nearly-year-old Shepherd Hotel in South Carolina (which Skift has also profiled), employ members with intellectual disabilities. So does the In Out Hostel in Portugal. Yet almost no other has the Swiss property’s rate of inclusion.
Yet while the Martigny hotel takes pride in its concept, it also wants to deliver as a “real” hotel. Its main goal is to deliver an art-themed experience with a solid restaurant and comfortable rooms.
“We want to be judged by our quality, and not just because intellectually disabled people work here,” said Munoz.
The hotel partnered with the Pierre Gianadda Foundation in Martigny — an art museum and cultural center — and each room is inspired by a famous artist and decked with posters from the cultural foundation.
While the Martigny Boutique Hotel isn’t on the slopes like Verbier or under the iconic Matterhorn, it is in a convenient location for people passing through the area or on business trips. It’s a five-minute walk from the Martigny train station.
What makes the Martigny Boutique Hotel concept work so well is that the hotel was started by the foundation FOVAHM (Fondation valaisanne en faveur des personnes avec une déficience intellectuell). It’s a private operation and doesn’t receive money from the government. For others to replicate the hotel’s formula, they would likely need to find a foundation devoted to the cause.
In the hallways, restaurant, and meeting rooms, you’ll also find artwork from FOVAHM workshops — made by people with intellectual disabilities. The hotel’s marketing team capitalizes its name as mARTigny to highlight its art connection.
FOVAHM’s mission is woven into other aspects of the hotel, too. Everything from the croissants and jam you’ll eat to the shower gel in the rooms were produced in FOVAHM workshops in Valais that also employ people with intellectual disabilities.
This allows Martigny Boutique-Hotel to go one step further and not
Scott Pauli. (Photo Credit: Island of Hawai‘i Visitors Bureau)
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