The EU's post-Brexit Entry-Exit System (EES) was originally supposed to launch in 2022, then was rescheduled for May 2023 before being pushed back even further to the end of last year.
08.05.2024 - 08:12 / breakingtravelnews.com
After almost 30 years of trading under the distinctive ‘goldflower’ logo, Switzerland Tourism is moving forward with a new international brand identity that will meet the requirements of digital communications for years to come.
The new ‘brand world’ will be launched with immediate effect, in all Switzerland Tourism offices worldwide and across the whole tourism industry, while the official roll-out will take place between now and the end of the year.
The new visual brand language incorporates:
a new logo incorporating the Swiss flag
a modern typeface, the bespoke Allegra font (‘hello’ in Romansch, one of the four national languages)
an uplifting colour palette of five shades of red to symbolise modernity, diversity and independence
A modern brand for the modern world, it will embody Switzerland’s long-standing tourism promise of outstanding nature, hospitality and reliability.
Switzerland Tourism’s decision to move away from its traditional goldflower after 30 years of service follows a careful review of the strengths and weaknesses of using the old logo in today’s digital era.
ADVERTISEMENT
As the demands placed on a brand are entirely different from those in the 1990s, it was decided that a new and unique brand world, available in one sole language – English – which would be easily recognised across the globe, was needed for Switzerland.
‘Adapting to the changing needs and expectations of today’s travel and tourism industry is of utmost importance to Switzerland,’ says Alex Herrmann, Director of Switzerland Tourism UK & Ireland.
‘Our beloved goldflower has served us well for many years, but we are thrilled to unveil our new brand identity, which will serve to reflect Switzerland Tourism’s growth and evolution, as we continue to diversify our offer beyond better-known Swiss destinations, and emphasise hidden gems, authentic experiences, off-season travel and sustainable tourism.’
The EU's post-Brexit Entry-Exit System (EES) was originally supposed to launch in 2022, then was rescheduled for May 2023 before being pushed back even further to the end of last year.
It’s no secret that Switzerland doesn’t top the list of “cheap getaways.”
Travelers looking for a budget break in Europe this year have something to smile about. A new report that surveyed cities on the continent found costs are down in 60% of destinations.
United Airlines has premiered its new pre-flight safety video. The company says it has been designed “to capture and keep the attention of even the most frequent travelers.”
As I tucked into a bowl of wisp-thin Thai rice noodles studded with bok choy and sprinkled with fried garlic, all I could do was wax poetic about Buffalo wings.
The world’s most anonymous street artist is the subject of an ongoing museum experience in New York City opening this month.
A millennium ago, the folklore goes, Castel di Luco was the site of ritual pagan sacrifices. Now the round castle atop a travertine knoll in the untouristed Italian region of Le Marche is the site of a much happier history that’s still being rewritten. And a major new chapter is beginning this spring.
E-gates at airports across the UK have returned to normal following a mass outage which caused disruption and huge queues for thousands of passengers.
As the local saying goes, Fiji is a place “where happiness comes naturally.” Travel buyers and journalists at this past week’s annual Fiji Tourism Exchange event learned details of how much happiness has been coming here in the past year. Visitor numbers for 2024 are already up 11% compared to 2023, and the nearly one million visitors last year reached a new record for the island nation, representing nearly $1.5 billion U.S. Dollars in revenue to the country.
Ever dreamed of spending a night in Paris’ Musée D’Orsay? Or parking yourself among the race cars in the Ferrari Museum in Maranello, Italy? Or how about drifting off to sleep among clouds in the house from Up? Those are just a few of the fantastical locations recently revealed in Airbnb’s Icons collection for summer 2024. Airbnb says it will offer more dreamy locations on a regular basis—mostly for free—and more than 4,000 “golden tickets” will be awarded to guests this year.
With four official languages yet a distinct sense of national identity, Switzerland is a mix of cultures and at the same time innately Swiss – and that goes for its cuisine, too.
Aspire, Swissport’s global airport lounge business, has unveiled a new three-tier service product across the expanded lounge space at Newcastle Airport, offering travelers an unrivalled choice in luxury and comfort ahead of their journeys.