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Taylor Swift Eras Tour Singapore: Exclusivity and Tourism Impact
07.03.2024 - 04:35 / skift.com / Taylor Swift / Sean Oneill / Srettha Thavisin
Singapore Prime Minister Lee Hsien Loong on Tuesday defended an exclusivity deal with Taylor Swift, which made the city-state the only regional stop of the popular Eras concert tour this week.
Singapore had attracted controversy for the deal, with some other countries considering it an unfriendly move.
The Singapore Tourism Board supported AEG Presents Asia in bringing Taylor Swift’s The Eras Tour to Singapore as the only stop in Southeast Asia.
Some neighboring travel destinations resented the exclusivity and lost tourism.
Last month, Prime Minister Srettha Thavisin of Thailand claimed Singapore had paid Swift up to $3 million per show for the exclusivity provision, the New York Times reported. Ministers in the Phillippines also complained.
A Singaporean minister responded that the compensation was “nowhere as high” as that.
It’s not the first time governments have been willing to pay for exclusive rights to events to help boost tourism.
But Singapore’s deal highlights two things: Taylor Swift is a tourism powerhouse, and government deals for regional exclusivity can disadvantage less wealthy destinations.
Prime Minister Lee Hsien Loong confirmed Tuesday that Singapore had paid a fee to the American singer-songwriter to make the city-state her only stop in Southeast Asia, which has a population of 700 million.
The prime minister weighed into the controversy on Tuesday, saying Singapore was not being “unfriendly” to its neighbors by cutting a deal with the performer, CNN reported.
“[Our] agencies negotiated an arrangement with her to come to Singapore and perform and to make Singapore her only stop in Southeast Asia,” Lee said at a press conference. “Certain incentives were provided to her, and a deal was reached. It has turned out to be a very successful arrangement. I don’t see that as being unfriendly.”
Event organizers have sold over 300,000 tickets to Taylor Swift’s six sold-out concerts in Singapore, which wrap up this week. Some key points from an earlier Skift story by Peden Doma Bhutia:
Taylor Swift is a modern day Midas – everything she touches turns to gold. Fans can’t get enough of the Eras Tour, brought to cities around the world by one of the shrewdest business minds of a generation.
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