The travel and tourism industry has been busy the past few years acknowledging and coming to terms with the worsening effects of climate change and the environmental destruction that’s being laid bare the world over. From dramatic biodiversity loss to the scourge of plastic pollution, the planet is grappling with a long list of daunting challenges.
Addressing these issues, as more than a few industry conversations have made clear, will take participation at every level—from the destination managers to the corporate offices of travel brands down to suppliers, transportation companies, and travel agents.
But there’s yet another key player in the industry who also has a vital role to play in advancing sustainable travel and the proactive protection of the planet, as well. And these individuals are on the front lines of travel every day: Tour guides.
Often overlooked in conversations surrounding the industry-wide transformation that needs to take place, tour guides are an essential part of realizing a better future.
“Tour guides, through their direct interactions with tourists, have the power to influence behaviors and shape the tourism experience,” says Brian Raffio, senior adventure travel consultant for the travel company Climbing Kilimanjaro. “By embracing their role as ambassadors and change-makers, they can contribute significantly to the shift towards a more sustainable and responsible tourism industry.”
Indeed, a tour guide’s actions, practices, and interactions with tourists can significantly impact the environmental, social, and economic well-being of a destination and ultimately the planet and its people.
The good news is that many travel stakeholders have already been thinking about the increasingly important role that tour guides play. Including the tour guides themselves.
TravelPulse talked with individuals from every level of travel and tourism about the role of tour guides as the industry attempts to shift toward more sustainable business models that will better protect nature, wildlife, and local communities for generations to come.
Here are outtakes from those conversations and tips from these same individuals about how tour guides can actively advance sustainability and environmental stewardship on a daily basis.
An Intrepid Travel tour guide and travelers in Oaxaca City, Mexico (Photo Credit: Courtesy Intrepid Travel. Photography by Ben McNamara)
A Mexico-based tour leader for Intrepid Travel, Karla Zenteno describes her role— and the role of every tour leader—as “frontline ambassador.” It’s only through leading by example that positive change can truly take place, she says.
“As a tour guide, we are the first face that our customers see and we are the first to cultivate the sustainable
The website maxtravelz.com is an aggregator of news from open sources. The source is indicated at the beginning and at the end of the announcement. You can send a complaint on the news if you find it unreliable.
Last month’s announcement that the government will scrap phase two of the HS2 rail project, set to run from the West Midlands to Manchester, felt like another nail in the coffin for Britain’s beleaguered train network. Conceived in 2009, the HS2 main line was set to cut journey times between the north and south and create more seat space on the network, encouraging travellers to prioritise lower-carbon rail travel over cars and flights.
Tourism leaders from around the world will join together in Saudi Arabia’s capital city, Riyadh, for 2023’s United Nations World Tourism Organization (UNWTO) World Tourism Day on September 27 and 28. Global tourism ministers and others in the industry will participate in events to connect and collaborate. The location of this year’s event shows how far tourism has come in the few short years since Saudi Arabia opened to tourists in 2019.
At first, the idea of building an entire city in the shape of a straight line might sound puzzling. After all, wouldn’t it take that much longer to get from one end to the other? Would the traffic going from end to end be terrible? It turns out that the straight line model is actually based on efficiency of transportation, and when done right, it can be an incredible advantage to other layouts. That’s the goal with “The Line,” Saudi Arabia’s trillion-dollar futuristic city that’s an ambitious feat of engineering. The planned 105-mile long city in NEOM, in the northwest section of the country, is slated to cut across the desert in a straight line, hold nine million people, and serve as an almost utopian example of what cities could look like.
As Cliff Clavin famously said in the series finale of the classic sitcom Cheers, the meaning of life just might be comfortable shoes. At least it certainly feels that way when you need relief from uncomfortable ones. Save the travelers in your life from footwear woes by giving them a gift that can provide comfort well into the new year: a new pair of travel shoes. Whether they like a little sparkle with everything they wear or are looking for practical sneakers, there’s something for everyone in this gift guide.
When shopping for travel and outdoor clothing, keep this golden rule in mind: An article of clothing, be it a shirt, pant, or jacket, must combine four important attributes to make it worthy of a spot in your suitcase or backpack: Versatility, packability, performance/function, and appearance.
The World Tourism Organization (UNWTO) is joining with Infecar (Feria de Gran Canaria) to identify entrepreneurs playing a key role in reshaping the hotel and new business model landscapes.
The airport 2030 development plans will bring 200 direct connections, 37 long-haul routes, and 10,000 parking places. Last but not least, the airport will be carbon neutral.
Wellness travelers spend far more than “regular” tourists: International wellness tourists on average spent $1,764 per trip – 41% more than the typical international tourist. The spending premium for domestic wellness tourists is even higher, at 175% more than the average domestic tourist (or $668 per trip).
SATA Air Açores registered a significant increase of approximately 37% in the number of passengers carried during the third quarter, in comparison to the pre-pandemic year of 2019.