These days, Babba Rivera is practically synonymous with her haircare line Ceremonia. The brand's Instagram feed is filled with shots of her lush brown hair, drenched in guava-scented products; signature pops of hibiscus pink, lime, and tangerine, are both splashed across bottles of deep-conditioners and her envy-inducing wardrobe. In that way, the line between work and personal life is always blurry—something she was reminded of when she recently spent a month working from Mexico City.
“I was shocked how many times I was stopped on the street by cool Mexican women asking if I was Babba from Ceremonia,” Rivera says, who before founding Ceremonia had already built up an avid fashion following online.
Ceremonia's haircare products and accessories are rooted in Latinx traditions.
Babba Rivera, photographed at Cuadra San Cristobal, with Ceremonia products.
Rivera sees work travel as a chance to embrace serendipity, though, and conduct this breezy market research. While work trips may sometimes look like cross-country flights to meet with investors, or days spent blitzing around Los Angeles or San Francisco, Rivera knows that she has the luxury of a founder to head somewhere else for a month, soaking up the Latinx rituals that inspired her brand in the first place and taking professional opportunities as they arise.
Now back in New York, and preparing to open her first ever Ceremonia brick-and-mortar in the city, we chatted with Rivera about her trip to Mexico, the business travel rituals she swears by, and the vegetarian taco she's still dreaming of.
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Destination:
Mexico City!
Purpose of the trip:
The goal was actually to escape the cold in New York in February, and be in a place that felt relevant for my business, somewhere I could gain inspiration. My brand is really rooted in my Latin culture, but my own home country, Chile, is not as accessible from the US. Mexico has become a bit of a gateway for me to fill my cup from a Latin American inspiration standpoint. Because it was crunch time, and I needed to really work, I brought the entire family. I signed up for a co-working space, and I put my daughter in Pre-K. I did the most I could to make it feel like I was living there for a month.
Things then came up for me while I was there. Like, I got in touch with the owner of the Luis Barragán house north of the city, Cuadra San Cristobal. It used to be a museum and now it's a private residence, but I connected with the owner and was invited for a tour. My jaw dropped at this house. I asked to do a founder shoot and a campaign shoot
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