This Boutique Hotel Isn't Your Parent's Beach Getaway
25.08.2023 - 13:09
/ skift.com
/ Leslie Barrie
The Orli Hotel in La Jolla, California, is betting that travelers with a next-gen mindset are open to a coastal getaway that doesn’t have an overtly beachy feel. A pair of millennial and Gen-Z founders have created a high-design boutique hotel in their seaside hometown, attempting to depart from cliché.
Thanks to co-founders, owner-operators, and siblings Hailey Waitt and Max Waitt, the Orli Hotel has played against type since it opened in the past year. Instead of pastels, expect dark metal finishes alongside blue and amber tones that reflect local tidepools.
Instead of nautical knickknacks and color-block patterns, expect rich textures and echoes of Parisian Art Deco and Modernism.
Instead of shutters and ceiling fans in a bungalow-style layout, expect custom-blown glass chandeliers in the entryway of a tall 1913 structure.
Instead of wings full of rooms, expect only 13 guestrooms.
For help with the hotel’s “luxe homestay” vibe, the Waitts tapped ML Design Co., a hospitality design firm led by hometown native Maddie Lord. Together, their design choices echo a broader trend of proprietor-led boutique hotels.
“We didn’t set out with a ‘let’s be as unique as possible’ mindset, but we didn’t want to be cookie-cutter of course, and we wanted something that wasn’t available in the market,” said Hailey Waitt.
Details like the kombucha and cold brew on tap (free for guests) that’s sourced locally reflect intentionality about creating a “sense of place.”
Orli’s rooms are also created to appeal to guests personally. Each room has a name, plus a different vibe and perks.
“We wanted you to see which one spoke to you,” said Hailey. The Wing suite, for example, has a record player, while The Nomad features a Polaroid camera.
“Hailey and I had the fortunate opportunity of traveling quite a bit when we were younger,” said Max. “Our dad and mom really emphasized exploring other cultures and areas.”
When the pandemic hit, siblings Hailey and Max faced career transitions. A few months later, the Bed and Breakfast Inn at La Jolla came on the market, and they bought it.
“We conceived all of our experiences from travel at a young age into this new hospitality concept that later became Orli,” said Max. Orli means hems in Italian — a reference to the tailored experience they’re hoping to offer guests, as well as a nod to their family (“HEMS” is an acronym for the four Waitt siblings: Hailey, Emily, Max, and Sophia).
Today, Hailey handles the legal and human resources side of the business, while Max works on the finance and software technology side. Both keep an eye on marketing and branding.
The father of the two hospitality entrepreneurs, Ted Waitt, co-founded the once-ascendant computer company Gateway.
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