Gen Z tips

Traveling by plane can be annoying. Maybe someone throws a fit over the airplane's meal selection, or perhaps no one will swap seats with you, even if you really want them to.

In an enlightening session on “How To Build Influence with Gen Z in Just 30 Seconds”, Marc-Antoine Simon, Industry Manager, Travel and Tourism – MENA, TikTok, shared insights on the latest trends in community-led marketing, demonstrating how brief yet powerful content can significantly influence travel decisions.

Millennial and Gen Z travelers are over tourist traps.

This as-told-to essay is based on a conversation with Madi Lee, 24, about her experience living and working in Medora, North Dakota — a summer tourist town with a year-round population of less than 150 people. Lee said the remoteness of Medora can be challenging at times, especially during the winter, but she loves the tight-knit community and nearby nature.

Nightlife and warm weather are a huge draw for some vacationers — unless you're a member of Gen Z.

On January 8, 2023, China reopened its borders for travel, ending a three-year closure during the Covid pandemic. Most analysts predicted a surge in travel. It didn’t happen. And one year later, the world is still waiting. 

Think China’s travel recovery is “sluggish?” Don’t say that to Calvin Chu, managing director and head of international vacation business at Alibaba’s Fliggy.

The way we travel is constantly changing.

OK, millennial, goodbye, boomer? One of the biggest shifts of the pandemic snuck under our noses as we hit play on the next episode of Tiger KingIt became official in early 2020: millennials overtook the baby boomers as the largest generation in the United States. 

This deep dive will investigate the factors likely to remain part of Gen Z long-term. We expect next-generation travelers to shed some youthful traits as they become parents or otherwise expand their lives. So we’re only interested in their traits that will last over time.

Most Millennial and Generation Z travelers are planning bigger 2023 travel budgets but also growing more cost-conscious when booking flights and hotel accommodations, according to travel booking app Hopper.

Young people made Airbnb a household name, and CEO and co-founder Brian Chesky doesn’t want his online travel agency to lose its cool factor. Chesky is pushing the online travel agency to evolve faster to give the next wave of emerging travelers what they want most, namely, affordable places to stay and a hip, intuitive booking interface.

As Chinese travel agents embrace modern communication channels to stay relevant, a survey by Dragon Trail Research has found that millennials and those born after the 1990s are the driving force behind the travel agent business in China.

The Orli Hotel in La Jolla, California, is betting that travelers with a next-gen mindset are open to a coastal getaway that doesn’t have an overtly beachy feel. A pair of millennial and Gen-Z founders have created a high-design boutique hotel in their seaside hometown, attempting to depart from cliché.