This Hotel Asset Manager Wants the Industry to Rethink How Hotels Run
25.08.2023 - 14:19
/ skift.com
/ Sean Oneill
Michelle Russo has a broad perspective on the hotel sector from her position as CEO and founder of HotelAVE (Asset Value Enhancement), a hotel real estate asset manager and advisor.
Luxury hotels need to rethink their offerings, in Russo’s view.
“Food and beverage“ is usually an area for reform, too — sometimes to cut it.
Russo suspects that brand bloat from the major hotel companies is part of the problem.
At lifestyle properties, upgrading food and beverage is often the best move.
One key task for an asset manager is fine-tuning how a hotel sets rates and how it accepts large bookings — broadly called revenue management.
Russo wishes hotels embraced more creativity with rate setting and sales.
Russo is exasperated by the technology stacks at many hotels.
During the pandemic, the relationship between owners and managers warmed up as the two worked more side-by-side in a spirit of survival. But the relationship is reverting to less transparency and more coolness, Russo admitted.
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