Advertising campaign tips

Destination Canada has joined forces with Nicole Byer, host of the Netflix show ‘Nailed It!’, on a series of short videos designed to teach viewers ‘how to winter the Canadian way.’

Is British Airways’ new ad campaign a masterclass or a missed opportunity? It’s a question that’s had the industry talking over the Easter weekend.

United Airlines is back with a new ad for this year’s Super Bowl. 

As Artificial Intelligence (AI) continues to embed itself in the day-to-day planning of our vacations, the Austrian National Tourist Office has launched its own humorous take on AI – or ‘Authentic Intelligence’ in this case.

Ras Al Khaimah Tourism Development Authority has launched a new cat-inspired campaign designed to highlight the ‘#PurrrfectVacation’.

In the latest episode of the Skift India Travel Podcast, Krishna Rathi, country director of Agoda in India, in conversation with Skift Asia Editor Peden Doma Bhutia, talks about the online travel company’s growing focus on India. Agoda launched its first-ever television commercial in India last week. Echoing Agoda CEO Omri Morgenshtern’s thoughts, Rathi notes that there’s a strong alignment between Agoda’s core values and the Indian market. 

Andalusia Tourism launched a campaign on Wednesday warning tourists they’ll fall in love with Spain’s Andalusia region.

Visit North Carolina has launched ‘For Real Fall Colours’, a new new campaign in partnership with its creative agency Luquire. 

British Airways is has debuted a new seasonal advertisement to celebrate the Hindu festival, Diwali. 

Los Angeles Tourism & Convention Board (LA Tourism) has launched its largest ever consumer advertising campaign in the United Kingdom and Ireland.

German flag carrier Lufthansa recently launched an advertising campaign around the FIFA World Cup. As part of the initiative, the airline published a one-minute video short called The Great Swap. A camera swoops around distinct cities, airports, streets,and landscapes, showing the alleged biggest jersey swap of all time.