A 53-year-old man was sentenced to four months in prison after shining a laser at a passenger jet.
Why British Airways’ New Ad Campaign Rips Up the Rulebook
01.04.2024 - 15:03 / skift.com / Gordon Smith / Airlines
Is British Airways’ new ad campaign a masterclass or a missed opportunity? It’s a question that’s had the industry talking over the Easter weekend.
In recent days, the company’s latest advertisements have been popping up all over the UK, and they break almost every marketing convention.
There’s no slogan, no website, no call to action. There isn’t a QR code for curious minds to learn more. In fact, the name of the airline is barely visible.
At first glance, it looks like the outdoor billboards have the wrong-sized advertisements. An overly cropped image suggests there must be more. A printing error perhaps? Not so.
According to the airline, the campaign is designed to “capture the wonder on customers’ faces when they look out of an aircraft window and onto the world from 35,000 feet.”
The idea is that passengers usually take photos from their seats of the plane window. In an innovative twist, the camera is reversed to highlight the travelers’ emotions as they look towards their destination. It’s in stark contrast to the serene air-to-air blue sky photography so well-worn in other airline commercials.
imagine a world where ads can actually look this good and be effective while NOT being covered in CTAs or flashy headlines
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